Digital Marketing Coordinator - Vertafore

$50,000 + Bonus

Vertafore is a leading technology company whose innovative software solutions are advancing the insurance industry. Our suite of products provides solutions to our customers that help them better manage their business, boost their productivity and efficiencies, and lower costs while strengthening relationships.

Our mission is to move InsurTech forward by putting people at the heart of the industry. We are leading the way with product innovation, technology partnerships, and focusing on customer success.

Our fast-paced and collaborative environment inspires us to create, think, and challenge each other in ways that make our solutions and our teams better.

We are headquartered in Denver, Colorado, with offices across the U.S., Canada, and India.

We are looking for a Digital Marketing Coordinator to join our dynamic B2B marketing team! This role works within our Digital Marketing team to execute Vertafore digital marketing strategies and programs to drive brand awareness and generate leads.

The ideal candidate will be team-oriented—with a drive to collaborate and work with internal stakeholders—as well as a self-starter. This role requires attention to detail, strong communication skills (verbal and written), a willingness to share ideas and act on feedback, excellent organizational skills, and the ability to deliver high-quality results within stated deadlines. The ideal candidate also desires to learn the ins and outs of digital marketing and grow their career at Vertafore.

Core Requirements and Responsibilities:

Essential job functions included but are not limited to the following:

· Assist with execution of SEO strategies, including implementation, ongoing page audits, maintenance, and reporting

Assist with execution of pay-per-click (PPC)/search campaigns, using GoogleAds and Google Search Console

· Assist with paid social media marketing

· Perform keywords research and conduct competitor analysis

· Track and analyze performance of keywords rankings and KPIs

· Build and update web pages through CMS, and handle various aspects of website maintenance

· Manage the technical components of email and webinar campaigns in Marketo to support MarComm initiatives

· Assist in ABM, demand generation, social media marketing, and email marketing campaigns as needed

Qualifications:

·BA/BS degree in Marketing, or related field preferred.

· Team-oriented and collaborative, with strong written and verbal communication

· A curious, life-long learner eager to become a super-star digital marketer

· A self-starter with strong problem-solving abilities

· Service-oriented and able to work with diverse internal stakeholders, including content creators, graphic designers, campaign managers, and leadership

· High attention to detail

· Able to produce quality work on deadline

· Demonstrate the ability to plan and establish priorities to achieve objectives, while managing workload in an organized manner

· Demonstrate analytical ability to gather facts and develop solutions, while making sound, timely decisions

· Have strong analytic abilities to use data to help drive decisions

If you have any of the following, please let us know!

· One to two years of experience in digital marketing

· Experience in a B2B marketing organization

· Experience with a website content management system (Drupal a plus!)

· Familiarity with Google Ads, Google Search Console, or Google Analytics

· Familiarity with account-based marketing and supporting technology (ex. Demandbase)

· Familiarity with SEO best practices and supporting technology (ex. SEM Rush)

· Familiarity with Marketo or other marketing automation solutions

· Familiarity with basic website design principles

· Familiarity with project management software

Additional Requirements and Details:

• Travel required up to 10% of the time.
• Located and working from an office location.#LI-Hybrid
• Occasional lifting and/or moving up to 10 pounds.
• Frequent repetitive hand and arm movements required to operate a computer.
• Specific vision abilities required by this job include close vision (working on a computer, etc.).
• Frequent sitting and/or standing.

Is this role not an exact fit for you? Keep an eye on our Careers Page for other positions!

Vertafore is a drug free workplace and conducts preemployment drug and background screenings.

The selected candidate must be legally authorized to work in the United States.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all the job responsibilities, duties, skill, or working conditions. In addition, this document does not create an employment contract, implied or otherwise, other than an "at will" relationship.

Vertafore strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

We do not accept resumes from agencies, headhunters, or other suppliers who have not signed a formal agreement with us.

Vertafore is a Flexible First working environment which allows team members to work from home as often as you’d like, while using our offices as a place for collaboration, community, and teambuilding. There are times you may be asked to come into an office and/or travel for specific meetings for a specific business purpose and this varies by job responsibilities.