Digital Marketing & Communications Specialist - SEIU-UHW
Oakland, CA 94612
About the Job
Position Summary:
The SEIU-UHW Web Communications Specialist plans and executes digital strategy and advertising on all digital platforms – including but not limited to all social media efforts, website, text campaigns, and email campaigns. This role is responsible for making sure that the user experience of our members and potential supporters is inclusive and empowering by working with Field Staff, Communicators, Digital Organizers, Communications Coordinators, and Communications directors.
Note: We work remotely but are expected to be on-site for frequent in-person meetings, local community engagement, or immediate response to issues.
The SEIU-UHW Web Communications Specialist functions include the following:
- Translate organizational and marketing objectives into designs that are clear, compelling, visually exciting, easy to use, and emotionally engaging.
- Use Google Analytics to interpret and analyze website data to help the team and organization make informed choices about digital content, strategy, and messaging; and to understand user behavior.
- Using Salesforce Pardot's tracking and automation tools, create seamless pipelines between our websites and Pardot to generate leads and create engagement among our users.
- Implement and evolve SEIU-UHW's social media strategy based on trends, and insights from training.
- Work with the Digital Communications Coordinator to ensure everything we share embodies our voice and tone and increases brand connection and engagement.
- Plan and execute digital advertising campaigns that support the strategic goals of the organization. Evaluate and interpret metrics and user experience to inform digital strategies.
- Use Pardot to set up, manage, and schedule all types of emails (one-time, recurring, nurture, trigger, and other), scoring, segmentation, automation, and page actions.
- Build Pardot reports and dashboards to provide visibility into results, measure effectiveness, and provide alternate strategies if needed.
- Collaborate with other communicators to develop effective email strategies, use best practices, and maintain a cohesive user experience.
- Create landing pages and forms using HTML, CSS, and Pardot.
- Qualify leads before handing them off to the field and digital organizers. Work leads efficiently by prioritizing leads with lead scoring, categorizing scored leads, and using assignment rules to route leads.
- Work alongside the Data Team and use validation rules to ensure database cleanliness and bidirectional sync with Pardot
- Track lead-generating efforts by identifying lead sources, using campaigns for deeper metrics, analyzing pipeline through lead history, and dashboard to update strategy over time.
Required Skills, Knowledge and Abilities:
- Proficient in HTML, CSS, and JavaScript. Basic knowledge of WordPress and PHP.
- Knowledge of Google Analytics and Google Tag Manager.
- Pardot Specialist is a plus.
- Experience with deploying and optimizing campaigns across a variety of ad manager platforms.
- Basic knowledge of Photoshop and Illustrator. Premiere a plus.
- Works and communicates well with stakeholders across multiple groups.
- Excellent organizational, analytical, and problem-solving skills, and an ability to deliver high-quality results with minimal instruction and a short turn-around time
Physical Requirements:
- Able to sit at the computer for up to two hours at a time
- Able to bend, sit, stand and stoop
- Able to lift up to ten pounds
To apply directly: https://seiuuhw.tfaforms.net/520
What to expect after applying for this position:
- Hiring assignment. If you are selected to move to the next phase, we will reach out to you within 3-5 business days to take on a hiring assignment. The hiring assignment is part of our hiring process. It's meant to assess your skills in digital communications and give us an idea of how you approach your work. It's completely online, and you can take up to 3 hours to complete the assignment.
- Interview with the Digital Communications Coordinator. Based on your hiring assignment results, you'll then move into the interview phase of the hiring process.
About SEIU-UHW:
Service Employees International Union-United Healthcare Workers West (SEIU-UHW) is a healthcare justice union of more than 100,000 healthcare workers, patients, and healthcare consumers united to ensure affordable, accessible, high-quality care for all Californians provided by valued and respected healthcare workers. We live and work throughout California, from the Bay Area to Sacramento and Los Angeles to the Central Valley. Our members include:Frontline healthcare workers such as respiratory care practitioners, dietary, environmental services, and nursing staff who go above and beyond every day to help Californians get and stay healthy. The majority work in our state’s largest private sector hospitals and clinics, including Kaiser Permanente, Dignity Health, Sutter Health, Tenet, Prime Healthcare, and Verity Health.Patients, advocates, and healthcare consumers who are fed up with how healthcare corporations are putting profits before patients and failing to deliver the care our families and communities deserve.Across the CountryOur local union is an affiliate of the two million-member Service Employees International Union (SEIU), the fastest-growing union in North America. SEIU’s member unions are united by the belief in the dignity and worth of workers and the services they provide and are dedicated to improving the lives of workers and their families and creating a more just and humane society.Across CaliforniaThe SEIU California State Council coordinates the position of SEIU locals unions on issues that affect over 700,000 workers in California. Its mission is to increase economic fairness for working people, ensure high-quality services, and create a well-funded, equitable, just, and prosperous California.