Digital Marketing Associate Strategist at Automobile Club of Southern California

The Digital Marketing Associate Strategist will help support the strategy, planning, execution, optimization, and overall management of digital marketing initiatives across multiple paid media channels for Auto Club Enterprise Membership line of business. The ideal candidate will have a strong understanding of the digital marketing landscape as well as hands-on experience managing a breadth of campaigns across ad platforms like Google, YouTube, Meta, and others.

Responsibilities

• Develop, plan, execute, optimize and measure cross-channel strategies for paid media to achieve marketing objectives.

• Meet or exceed monthly and annual sales goals.

• Utilize insights tools & strategies to help improve lifetime value for the organization.

• Manage & execute test & iteration roadmaps for paid media campaigns and landing page optimization.

• Work closely with media planning team to establish optimal budgets and marketing channel mixes that will yield the best results.

• Measure, monitor & track all marketing KPIs. Ensure channel benchmarks are being met or exceeded. Use insights to identify areas for growth or improvement and present recommendations to senior leadership.

• Work with ad ops & technical teams to ensure proper tracking & measurement across all marketing channels. Includes implementation of floodlights, vendor pixels, campaign click trackers, 1x1s, and offline phone numbers.

• Collaborate with internal teams on key projects including media planning, creative, product, sales, big data, E-business, analytics, content, and market research.

• Lead, manage, and hold external agency partners and in-house activation teams accountable to executing plans, meeting campaign objectives, and fulfilling project deadlines.

Qualifications

• BS or BA Degree or equivalent combination of education and experience is required. Strong consideration for people with degrees in Information Systems or Marketing

• 3-5 years managing and optimizing digital marketing campaigns at a strategic level.

• Experience with media planning and media analytics required.

• Direct experience with any combination of the following is preferred: Paid Search, CTV, Online Video, Social, Display and Streaming Audio

• Experience with landing page optimization & content management systems

• Strong understanding of digital ad ecosystem including online & offline tracking and measurement

• Experience managing and executing marketing budgets for various paid media channels.

• Effective communicator - Ability to convey complex concepts in a clear & understandable way.

• Able to present to different audiences including executive leadership.

• Can perform competitive analysis and develop strategic plans.

• Proficient with MS Office, Excel, Google docs, and SharePoint. Able to create clear & effective presentations and proficient with spreadsheets (formulas, macros, and other automation capabilities are a plus)

• 2+ years of project management experience.

#LI-LG

The starting pay range for this position is:

$82,100.00 - $109,500.00

Additionally, for full time positions, you will be eligible to participate in our incentive program based upon the achievement of organization, team and personal performance.

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Remarkable benefits:
•    Health coverage for medical, dental, vision
•    401(K) saving plan with company match AND Pension
•    Tuition assistance
•    PTO for community volunteer programs
•    Wellness program
•    Employee discounts

Auto Club Enterprises is the largest federation of AAA clubs in the nation. We have 14,000 employees in 21 states helping 17 million members. The strength of our organization is our employees. Bringing together and supporting different cultures, backgrounds, personalities, and strengths creates a team capable of delivering legendary, lifetime service to our members. When we embrace our diversity – we win. All of Us! With our national brand recognition, long-standing reputation since 1902, and constantly growing membership, we are seeking career-minded, service-driven professionals to join our team.

“Through dedicated employees we proudly deliver legendary service and beneficial products that provide members peace of mind and value.”

AAA is an Equal Opportunity Employer

The Automobile Club of Southern California will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state, and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance (FCIHO), the Unincorporated Los Angeles County (ULAC) regulation, and the California Fair Chance Act (CFCA). 

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