Digital Marketing Analyst - Varite, Inc
Lehi, UT
About the Job
Our Company:
Changing the world through digital experiences is what Client's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
The Opportunity:
The Digital Experience (DX) Marketing Analytics team is looking for a multifaceted, data-driven B2B Marketing Analyst with a strong blend of business knowledge and technical skills to evolve how we measure the impact of integrated marketing efforts. As an analyst with a focus on applications of modern approaches to ABM (Account-Based Marketing), you will be tasked with driving ABM performance and play a key role in creating new approaches to measure the impact of Client's account-based initiatives. This job will require applying various analytical methods and tools to assist Marketing & Sales functions deliver growth in the digital experience segment.
Client's Digital Experience business is an exciting, constantly evolving space that needs your skillset to drive marketing insights and generate long-term value for Client and its customers. In this team, we are tasked with discovering and communicating insights to our business partners by stitching together data to tell a cohesive story. We are passionate about diving deep into the data and building reporting solutions to help our partners scale efficiently.
Responsibilities:
Changing the world through digital experiences is what Client's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
The Opportunity:
The Digital Experience (DX) Marketing Analytics team is looking for a multifaceted, data-driven B2B Marketing Analyst with a strong blend of business knowledge and technical skills to evolve how we measure the impact of integrated marketing efforts. As an analyst with a focus on applications of modern approaches to ABM (Account-Based Marketing), you will be tasked with driving ABM performance and play a key role in creating new approaches to measure the impact of Client's account-based initiatives. This job will require applying various analytical methods and tools to assist Marketing & Sales functions deliver growth in the digital experience segment.
Client's Digital Experience business is an exciting, constantly evolving space that needs your skillset to drive marketing insights and generate long-term value for Client and its customers. In this team, we are tasked with discovering and communicating insights to our business partners by stitching together data to tell a cohesive story. We are passionate about diving deep into the data and building reporting solutions to help our partners scale efficiently.
Responsibilities:
- Conduct analysis with a focus on articulating the impact of account-based performance across marketing and sales engagements.
- Combine qualitative and quantitative insights to make recommendations to senior marketing leaders on campaign and program optimizations.
- Work cross-functionally with Data Engineering, Operations, Portfolio, and Demand Marketing teams to ensure campaign is executed and results are effectively delivered.
- Establish targets and benchmarks that articulate the impact of account-based initiatives to revenue
- Create new metrics and methods that quantify impact of thought leadership campaign engagements to primary B2B KPIs.
- Degree in Marketing, Statistics, Finance, Computer Science or other relevant fields
- Ability to translate asks from marketing partners into technical requirements to surface impactful end-state analyses and reports
- Experience with SQL and Advanced Excel knowledge
- Outstanding problem solving and analytical skills including talent for conducting research, analyzing data, developing hypotheses, and synthesizing recommendations
- Highly entrepreneurial and able to operate independently with minimal direction
- 3+ years of experience in B2B subscription revenue environment, with a focus on optimizing the Account-Based Marketing motion.
Source : Varite, Inc