Digital Experience Specialist - Toyota Industries

Position Summary






Toyota Material Handling, Inc. is seeking a qualified candidate to join our Marketing team as a Digital Experience Specialist. You will help drive personalized marketing content to targeted audiences with a goal of converting prospects into customers.





Essential Position Duties







* Adobe Suite Management:

· Utilize Adobe Target to implement and refine personalization strategies, including A/B testing, multivariate testing, and audience targeting to improve user experiences and conversion rates.

· Leverage Adobe Experience Manager (AEM) to manage and optimize digital assets, create personalized customer experiences, and ensure alignment of messaging across all channels and touchpoints.

· Apply Adobe Analytics for robust data analysis, including real-time performance tracking, customer behavior analysis, and conversion optimization.


* Personalization Strategy Development:

· Develop, implement, and manage comprehensive personalization strategies that align with overall business objectives, enhance user experience, and maximize customer conversion.

· Collaborate with marketing, product, and sales teams to define customer segmentation, create personalized content, offers, and messages, and integrate personalization efforts across all customer interactions.


* Campaign Management:

· Design, manage, and refine personalized marketing campaigns across various digital channels, ensuring consistency in messaging, brand voice, and customer experience.

· Monitor and optimize campaign performance based on data from Adobe Analytics, making necessary adjustments in real time to maximize ROI and meet KPIs.





4. Content Creation:

· Using research and brand guidelines to craft high-quality content for Adobe Target test.

· Monitor results to measure the success of content and identify areas for improvement.




* Analysis & Reporting:

· Leverage Adobe Analytics to gather and analyze data, generate actionable insights, and report on the effectiveness and impact of personalization strategies and campaigns.

· Present insights and recommendations to senior management and stakeholders, driving continuous improvement in our personalization efforts.



6. Team Collaboration:

· Collaborate with cross-functional teams, including marketing, product, and sales, to ensure alignment and integration of personalization strategies across the organization.









• Ability to work in a constant state of alertness and safe manner

• Additional duties as assigned





Education & Experience






· Bachelor's degree in Marketing, Business, or related field.


· Proven experience in a similar role, demonstrating expertise in personalization and digital marketing strategies.


· Digital marketing experience, ideally for a B-to-B business or equipment manufacturer.


· Proficiency in Adobe Target, Adobe Experience Manager, and Adobe Analytics.


· Strong understanding of customer segmentation, content personalization, and data-driven marketing.


· Proficient in analyzing and interpreting complex data to inform strategic decisions.





Physical Requirements / Working Conditions






The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.



Individuals may need to sit or stand as needed. May require walking primarily on a level surface for periodic periods throughout the day. Reaching above shoulder heights, below the waist or lifting as required to file documents or store materials throughout the work day. Proper lifting techniques required. May include lifting up to 25 pounds for files, computer printouts on occasion. Frequent use of computer and telephone.



Primary environment: ambient room temperatures, lighting and traditional office equipment as found in a typical office environment.





About Toyota Material Handling






Let Toyota take your career to new heights. Toyota Material Handling provides employees with the opportunity to make a meaningful impact through innovation and creativity in an unmatched culture.

Based in Columbus, Indiana, Toyota offers a full line of high-quality material handling equipment sold under the Toyota brand for over 50 years. We are proud of our large and diverse workforce. We seek individuals committed to excellence with talent, skill and innovation. We offer a competitive salary and benefits package with a pleasant and challenging work environment. Life is better at Toyota.





Benefits that set Toyota apart






• Competitive salary bonus program

• Low cost Medical with Free Dental and Free Vision Insurance

• Free On-Site Medical Center

• Free On-Site Fitness Center





Affirmative Action Responsibility






It is the Company’s policy to afford equal employment and advancement opportunity for all qualified individuals without distinction or discrimination because of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.



Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled