Digital Communications Manager at Virtual Veterans Communities

Digital Communications Manager for the Office of Military and Veterans' Services at Fordham University

Are you committed to helping veterans have the very best possible higher education experience? This might be the perfect opportunity for you!

Who we Are 

Virtual Veterans Communities (VVC) supports and connects veterans and military families through communities and services designed to assist them in pursuing higher education, advancing their skills, and transitioning into the civilian workforce. 

Mission Statement

Transforming the educational journeys of military-affiliated students to further their lives of commitment and service

Who we Need

VVC seeks a communications lead to tell the story and promote the Office of Military and Veterans’ Services (OMVS) at Fordham University. In this role, you will:

• Develop and execute content marketing strategies, including planning, creation, and distribution of relevant, engaging content to attract and retain military-affiliated student target audience
• Create and maintain a public website (microsite) 
• Maintain an SEO-focused blog feed that helps drive organic reach
• Create and maintain energetic digital community spaces on social media like Facebook, Instagram, and LinkedIn based on social media marketing best practices and engagement strategy
• Promote, repurpose and measure all content marketing efforts
• Secure necessary subscriptions to media tools and cloud-based applications to provide the services outlined above
• Create and optimize content assets (e.g., articles, videos, infographics) and manage their promotion across multiple platforms, ensuring alignment with marketing objectives and measuring performance to make data-driven adjustments
• Work in collaboration with the marketing manager to support communications efforts
• Produce creative assets for, host, and coordinate on-campus and digital events 
• Host informative webinars & information sessions to support marketing, enrollment, and student success efforts
• Write, edit, and publish a monthly military student newsletter
• Work with contracted partners to publish an Annual Report 
• Collaborate with team members within OMVS and with staff/faculty at Fordham University across all functions to ensure a seamless approach to supporting students
• Leverage analytics and assess the latest trends to enhance & develop the growth of the student veteran community with an approach anchored in continuous improvement & innovation
• Report systematically on your work and its results
• Report to the Director of Military & Veteran Higher Education Engagement & Transition at Fordham University

Requirements

• Significant experience as a communications manager, content marketer, digital community manager, and/or social media manager
• Demonstrated creativity and editorial expertise 
• Ability to prepare and execute a strategy as part of a distributed team
• Experience leveraging major social network platforms like Facebook, Instagram, LinkedIn and video-dominant platforms 
• Mission-minded commitment to veterans and their families
• Demonstrated strength in writing and comfort with public speaking
• Ability to interpret website traffic and social media engagement metrics and utilize findings to drive ongoing improvements
• Ability to work in the U.S.
• Flexibility to work some evenings when classes are in session

Preferred Knowledge, Skills and Abilities

• Prior military service and/or demonstrated service to the military community in a communications capacity 
• Experience working within a university context, in particular, familiarity with Fordham University and its associated colleges
• Bachelor’s degree in communications and/or marketing or relevant work experience
• Familiarity with Slack, Microsoft Teams and/or similar communication and scheduling platforms
• Familiarity with content management systems like WordPress and Squarespace

Location

• Hybrid: in person & remote-work
• Some travel to military installations and other military-connected locations in the surrounding regional area is likely

Salary

• $105,000 - $115,00

Why join VVC?

• VVC is a thriving organization, purpose-built to serve veterans and their family members who are attending universities and making a transition to civilian employment
• Work alongside dedicated, talented team members who want you to succeed
• Competitive pay and benefits

Other important Details 

• While employed by VVC, this position reports directly to the Director of Military & Veteran Higher Education Engagement & Transition at Fordham University
• VVC is a proud member of the Department of Defense's Military Spouse Employment Partnership and a participant in the Hiring Our Heroes #DiscoverTheTalent initiative, which supports military spouse employment
• VVC is a distributed organization with team members as far away as New Zealand
• VVC is an equal-opportunity employer