Digital Associate Media Director - Gravity Global

Gravity Global is the world’s most awarded marketing consultancy specializing in brands operating in complex markets. Led by strategy, innovation, technology, data and creativity, we create brand-and-demand marketing programs that drive transformational growth for our clients.

With 14 wholly owned offices across the US, Europe, and APAC, you can develop a truly global career in a rapidly scaling organization.

Digital Associate Media Director 

As the Digital Associate Media Director, you will be assisted in guiding the strategy, identifying key measurements, and implementing complex paid digital media solutions and other emerging media channels for various client initiatives. You will work with the Group Media Director and Media Supervisor in the development and execution of digital media strategies and campaigns across all forms of digital media (e.g., programmatic, paid search, paid social, display, video, etc.). You are the day-to-day liaison between the client and the media community, and you will build and maintain strong relationships with the media vendor community to ensure that clients get premium access to opportunities and that our plans are the most innovative in the industry. 

RESPONSIBILITIES

• Provide oversight of client accounts and lead a team of digital media planners.

• Prepare and present digital media plans, including objectives, strategy, rationale, and all backup materials.

• Work with the Gravity Activation team to ensure digital media strategies are effectively brought to life.

• Lead the execution of digital media plans, including preparation of media budgets, schedules of insertions, and supporting materials.

• Prepare media authorizations per approved plans/project requests.

• Prepare buy releases upon client authorizations as well as budget recaps for clients.

• Monitor buys during the negotiation process and check final buys for adherence to guidelines.

• Assist the Media Finance group in stabilizing budgets and expenditures.

• Periodic meetings between account supervisors and clients reveal no significant media-related problems.

• Proof of advertising performance is reflected in accountability reports submitted by various media for client campaigns.

• Developing digital plans reaching complex B2C targets.

• Bringing new thinking to agencies' online media plans.

• Familiarity with the digital marketing landscape, including banners, email, rich media, search marketing, mobile, and more. 

• Other duties as assigned

QUALIFICATIONS 

• 5-7 years of media planning experience; mix of media planning and communications planning skills strongly preferred.

• 1-3 years of experience in managing and growing a team.

• Strong verbal and written communication skills.

• Understanding all digital marketing communications media types (offline/omnichannel experience a plus).

• Strong leadership skills and the ability to become an “influential consultant” to clients.

• Ability to link business goals with strategic executions.

• Well-versed in knowledge and strategic application of key software platforms, media research/data analytic tools

• Has strong knowledge and experience with tools and platforms such as Google Ads, Facebook Ad Manager, Google Analytics, competitive reporting, Excel, PowerPoint, etc.

• Understanding HIPAA compliance/regulations regarding media platforms/targeting is a plus.

• Proficiency in media terminology, concepts, media math, calculations, KPI development, and third-party research tools

PLATFORM REQUIREMENTS: 

Ad channels:

• Google Ads

• Google Analytics

• Bing/MS Ads

• LinkedIn Ads

• Meta Ads

• Programmatic Display

Reporting (strong data management skills needed):

• Excel/Google Sheets (necessary)

• PowerPoint (necessary)

• Google GA4 (necessary)

• PowerBI (good to have)

• Looker Studio (good to have)

• Domo (good to have)

• Adobe Analytics (good to have)

• Tableau (good to have)

WHAT WE CAN OFFER:

• Comprehensive medical, dental, vision, and supporting benefits package
• 401K/Roth match
• Paid parental leave
• Flexible vacation and Summer Fridays
• Purposeful and considerate in our hybrid approach
• Global B2B Agency of the Year 2024
• Company-paid life insurance, long-term disability, and so much more

Does this sound like you?

Please apply through our Careers Page. Once submitted, there is no need to call. While we thank you in advance for your interest, please know that due to our high volume, we will only reach out to those whose experience and skills most closely match the requirements of the position.

Gravity Global offers a rewarding environment, where every associate is valued. We appreciate all members of the team, and we are an Equal Opportunity Employer.

Gravity Global participates in E-Verify during the onboarding process. Find the Notice of E-Verify Participation and Right to Work posters here.