Digital Architect - Marketing Technology - Enterprise Holdings

Overview

As we continue to build our team in support of our vision to be the world’s best and most trusted mobility company, the Marketing Technology team is excited to announce the opening of a Digital Architect!

The Digital Architect develops digital solutions and supports business processes across digital, marketing and franchise teams, serving as a subject-matter expert for internal and external stakeholders. This role leverages advanced knowledge of digital systems, software, integrations, and marketing best practices to develop and evolve business requirements, optimize system performance, resolve issues, and implement governance and reporting. Acting as a consultant to cross-functional teams, the Architect ensures effective use of technology and data to achieve business objectives.

With a primary focus on franchisee marketing tools and corporate advertising technology, the Digital Architect – AdTech & Data Enablement enhances the digital marketing and analytics ecosystem by standardizing processes and empowering stakeholders with the tools and insights needed for impactful campaigns. By fostering innovation and scalability, this role ensures marketing efforts deliver measurable value across the organization.

Enterprise offers an excellent benefits package with market-competitive pay, comprehensive healthcare packages, 401k matching & profit sharing, schedule flexibility, paid time off, and organizational growth potential.

Compensation decisions will be made based on factors that include, but are not limited to experience, education, location and skill level

This position is located at our Corporate Headquarters in Clayton, MO, with a hybrid schedule.

Company Overview

Enterprise Mobility is a leading provider of mobility solutions, owning and operating the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands through its integrated global network of independent regional subsidiaries. Enterprise Mobility and its affiliates offer extensive car rental, carsharing, truck rental, fleet management, retail car sales, as well as travel management and other transportation services, to make travel easier and more convenient for customers.

Privately held by the Taylor family of St. Louis, Enterprise Mobility together with its affiliate Enterprise Fleet Management manages a diverse fleet of 2.3 million vehicles and accounted for nearly $35 billion in revenue through a network of more than 10,000 fully-staffed neighborhood and airport rental locations in more than 90 countries and territories.

Responsibilities

• Provide guidance and consultation on digital technologies, architectures, system integrations, and functional practices
• Architect and design technical solutions and business processes that can be deployed globally
• Contribute to the definition of integration strategies for provider solutions comprising internal systems
• Reinforce and ensure adoption of ecosystem architectures and technology blueprints, requirements and best practices
• Contribute to the analysis of new or existing technology solutions and vendors
• Consult on service provider relationships, SLAs, and day-to-day operations
• Develop, implement and inform appropriate governance processes and tools to enable proactive monitoring and control over core functions and metrics, incorporating security, privacy and compliance considerations in all decisions
• Socialize and ensure adoption of best practices and contribute to regular audits to measure and ensure operational effectiveness
• Deliver roadmap/project reports and routine status updates to project teams, management and stakeholders
• Apply knowledge of digital technologies and practices to contribute to technical strategies and software, consult on development projects, provide technical support, and advise others in the effective and efficient use the tools
• Serve as a liaison between non-technical stakeholders and technical providers (IT, software vendors, digital agencies)
• Serve as subject matter expert within designated areas of technical expertise to all internal and external stakeholder and project teams, articulating benefits, opportunities, risks and costs
• Stakeholder advisory within our advertising technology portfolio and Google Analytics
• Building relationships with our product, performance marketing, and digital marketing teams
• Driving reporting and advertising technology enhancements with our franchisee partners
• Enablement of marketing data understanding and effective digital campaigns
• Administration and maintenance of our advertising technology platforms
• Seek to improve job performance through self-assessment, skill development, training and goal setting
• Maintain a regular and reliable level of attendance and punctuality
• Perform miscellaneous job-related duties as assigned

In addition to these job functions, candidates will also need to display proficiency in the following Competencies:

• Analyzing
• Communication
• Detail-Oriented
• Ethics and Values
• Flexibility
• Results-Oriented
• Working With a Team

Equal Opportunity Employer/Disability/Veterans

Qualifications

Minimum:

• Five (5+) years or more of digital architecture and technology systems experience, including programming language familiarity
• One (1+) year or more of Agile development experience and/or deep knowledge of Agile processes
• One (1+) year or more of experience with managing and/or being a high-value contributor on complex projects (including guiding and collaborating with cross-functional project teams, internal customers, external agencies and vendors
• Bachelor’s Degree  (Computer Science, Software Engineering, Business, Marketing, or other applicable field preferred) or equivalent combination of education and/or experience
• Must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future

Preferred:

• Advanced knowledge of the Google Marketing Platform and Analytics      
• Experience working with Meta Ads Manager
• Experience with Marketing Analytics reporting and attribution      
• Experience with advertising operations and marketing technology enablement   
• Experience working on global or multi-brand marketing teams      
• Knowledge of data privacy laws (CCPA, GDPR, etc.)