Digital Analytics Specialist - W2 Contract - eTek IT Services, Inc.

Required Skills

Adobe Anlaytics and/or Google Analytics, JavaScript, Data Visualization tools (e.g., Tableau, Power BI, Google Data Studio, Thoughtspot)

Additional Skills

Job Description

Job Summary: The Digital Analytics Specialist will be responsible for leveraging Adobe and Google Analytics to drive data-informed decision-making across our digital platforms.

This role involves analyzing website performance, user behavior, and marketing effectiveness to optimize our online presence and enhance user experience.

Key Responsibilities:

· Responsible to lead end-to-end Adobe and Google Analytics tracking codes across digital platforms.

· Collaborate with marketing, product, and IT teams to identify tracking needs and ensure accurate data collection.

· Monitor and analyze website performance metrics, traffic trends, and user behavior.

· Develop comprehensive reports and dashboards to communicate insights to stakeholders.

· Familiarity with GTM for effectively managing and deploying marketing tags across digital properties.

· Strong proficiency in JavaScript with hands-on, real-time experience in implementing tracking solutions and analytics configurations.

· Experience with iOS and Android native platforms to analyze and implement analytics tagging.

· Proficient in using tools such as GitHub, Adobe Experience Manager (AEM), Veracode, and SonarQube for version control, application management, and code analysis.

· Conduct A/B testing and other experiments to assess the impact of marketing campaigns and site changes.

· Provide recommendations for improving site usability and conversion rates based on data analysis.

· Stay updated with industry trends and best practices in digital analytics.

Qualifications:

· Bachelor’s degree in Marketing, Data Analytics, Computer Science, or a related field.

· 10+ years of experience with Adobe Analytics and Google Analytics.

· Proficient in data visualization tools (e.g., Tableau, Power BI, Google Data Studio, Thoughtspot).

· Strong analytical skills with the ability to interpret complex data sets.

· Excellent communication and presentation skills.

· Familiarity with SEO, PPC, and digital marketing strategies is a plus.

· Knowledge of HTML, JavaScript, and web development is must