Digital Advertising Manager - Plato's Closet
Flint, MI 48507
About the Job
Job Opportunity
Hello! We are looking to hire someone to help us grow our business through digital advertising on the following platforms:
- Google (display and search)
- YouTube
This job is primarily remote, although physical visits to local Disc Replay and Plato’s Closet locations will be necessary to create ad content.
Company Overview
We are part of two leading retail companies: Plato’s Closet and Disc Replay. Both are retail stores that buy and sell secondhand merchandise from customers. Plato’s Closet buys and sells clothing and accessories for teens and young adults. Disc Replay buys and sells video games, movies, and electronics.
Position Overview
As a Digital Advertising Manager, your primary focus would be creating and managing text, static, and video ad content that results in more customers visiting our retail locations.
Responsibilities
Responsibilities include (and of course, aren’t limited to):
- Create original text, photo, and video content for advertising across Facebook, Instagram, Google, and YouTube.
- This includes physically visiting a local Disc Replay and Plato’s Closet location for content creation.
- Create and manage digital ads on various platforms, ensuring optimal performance and ROI. Platforms include:
- Facebook & Instagram (using Meta)
- Google (display and search)
- YouTube
- Oversee and direct Social Media Managers at each physical retail location, providing guidance and support to ensure cohesive brand messaging.
- Social Media Managers at each location are responsible for posting on that location’s social media accounts
- Collaborate with ownership to develop social media content calendars aligned with store needs and upcoming events.
Core Values:
We are a Core Value driven company. We take a lot of pride in our culture and are looking for team members who also align with these Core Values
Honest
- Truthful, genuine. Provides honest answers even if those answers are unpleasant. Is transparent with communication and doesn't mitigate or distort the truth to make it overly positive or avoid hurting someone’s feelings.
Reliable
- Punctual, follows through, finishes tasks completely. Removes any obstacles in the way of completing tasks or asks for help in doing so. Proactively communicates problems vs sweeping them under the rug.
Positive Mindset
- Approaches obstacles and setbacks with a "we can do it" attitude. Doesn't complain, talk bad about others, or spread negativity.
Passionate
- Passionate about their work and the store/staff. Genuinely wants to excel and do well.
Good Listener
- Listens more than speaks, tries to understand before being understood
Open Minded
- Open to changing one's opinion or perspective, not stubborn
Accountable
- Takes responsibility for one’s actions and takes ownership when things aren't going well instead of blaming others. Takes initiative to solve problems, make improvements, or receive any needed training/resources.
Requirements:
- Proven experience in digital advertising with a focus on Meta (Facebook/Instagram). Experience with Google and YouTube are a bonus, but not required.
- Proficiency in creating engaging text, photo, and video ad content.
Plato’s Closet buys and sells gently used clothes, shoes and accessories, so you can recycle the items you no longer wear and get paid on the spot. We buy styles for all seasons, all day, every day, with no appointment necessary. Each Plato’s Closet location is individually owned and operated by local business owners, so you can feel good about shopping small.