Digital Activation Manager from Innova
New York, NY
About the Job
Innova Solutions has a client that is immediately hiring for a Digital Activation Manager
Position type: Fulltime/Contract
Location: New York, NY - 10007
Duration: 08 Months
Onsite Role
As a Digital Activation Manager, you will:
Working hand and hand with the Central Media Team (CMT) and brand management teams, the role will be wide and varied, which means you will be liaising with a large number of both internal (e.g. brand, e-commerce, measurement, etc.) and external (e.g. media, talent, creative agency) stakeholders, therefore exceptional communication and organizational skills will be key.
Responsibilities:
Creative and Media Management:
- Manage paid social strategy and assist with digital activation for a set of portfolio brands
- Lead day-to-day function and operations of social media, inclusive of tactical slide creation and presentation with various stakeholders, budget tracking, creative optimization and cross-partner collaboration
-Support digital media strategy across our brands, including audience evaluation and synergy opportunities, as well as leveraging data to inform the proper investment across all digital subchannels
-Work with internal Central Media Team and media partners to plan campaign strategies and ensure they are accurately activated in digital
-Full-funnel planning and execution. Collaborate with CRM, eCOMM and Shopper teams to support more lower-funnel initiatives
- Lead the management of social and digital performance, collaborating with brand teams and their respective creative agencies on optimizations
-Ideation of social media and digital innovation and learning agenda across portfolio, brands, and media partners
-Grow paid social associate, provide support and insight to help sharpen their expertise
Measurement, Data and Analytics:
-Leverage data-driven insights to inform planning and optimization for future media and content strategies
- Help lead testing and analysis of digital campaign performance metrics, using internal analytics and ROI measurement tools to make strategic decisions and meet business goals
Required:
-3-5 years of experience in digital; including expertise in paid social and the various platforms. Experience across digital marketing channels
-BA or equivalent with emphasis on coursework in marketing, advertising, business; preferably a degree in economics, mathematics or statistics
-Expert Excel skills and comfort with pivot tables
-Experience in using social media analytics platforms such as Sprinklr or native channel analytics such as Facebook Insights/Business Manager, Pinterest, etc.
-Proven ability of managing a large volume of projects and requests, while knowing how to prioritize workload
-Confidently present strategic plans and learnings to several stakeholders, both internal and external
- Deep analytical abilities, especially with respect to experimental design and analysis
Preferred:
-Knowledge, love and thirst for social + digital data and the impact it can have on the business
-Understanding of basic business and marketing strategy, inclusive of eCommerce and CRM
-Work with large data sets
-Demonstrated critical thinking ability
-Excellent verbal and written communication skills
-Confidently lead debrief sessions, often to a senior audience
-Self-starter who is comfortable with a rapidly changing environment
-Energetic, relentless drive to succeed, TEAM player
-Used to working with a variety of stakeholders and building relationships
Qualified candidates should APPLY NOW for immediate consideration! Please hit APPLY to provide the required information, and we will be back in touch as soon as possible.
We are currently interviewing to fill this and other similar positions. If this role is not a fit for you, we do offer a referral bonus program for referrals that we successfully place with our clients, subject to program guidelines. ASK ME HOW.
Thank you!
Ashutosh Bhadoria
Sr. Associate - Recruitment
PAY RANGE AND BENEFITS:
Pay Range*: $50.00- $62.00 per hour.
*Pay range offered to a successful candidate will be based on several factors, including the candidate's education, work experience, work location, specific job duties, certifications, etc.
Benefits: Innova Solutions offers benefits( based on eligibility) that include the following: Medical & pharmacy coverage, Dental/vision insurance, 401(k), Health saving account (HSA) and Flexible spending account (FSA), Life Insurance, Pet Insurance, Short term and Long term Disability, Accident & Critical illness coverage, Pre-paid legal & ID theft protection, Sick time, and other types of paid leaves (as required by law), Employee Assistance Program (EAP).
ABOUT INNOVA SOLUTIONS: Founded in 1998 and headquartered in Atlanta, Georgia, Innova Solutions employs approximately 50,000 professionals worldwide and reports an annual revenue approaching $3 Billion. Through our global delivery centers across North America, Asia, and Europe, we deliver strategic technology and business transformation solutions to our clients, enabling them to operate as leaders within their fields.
Recent Recognitions:
Website: https://www.innovasolutions.com/
Innova Solutions is an Equal Opportunity Employer and prohibits any kind of unlawful discrimination and harassment. Innova Solutions is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment on the basis of race, color, religion or belief, national origin, citizenship, social or ethnic origin, sex, age, physical or mental disability, veteran status, marital status, domestic partner status, sexual orientation, or any other status protected by the statutes, rules, and regulations in the locations where it operates. If you are an individual with a disability and need reasonable accommodation to assist with your job search or application for employment, please contact us at or (770) 493-5588. Please indicate the specifics of the assistance needed. Innova Solutions encourages all interested and qualified candidates to apply for employment opportunities. Innova Solutions (HireGenics/Volt) does not discriminate against applicants based on citizenship status, immigration status, or national origin, in accordance with 8 U.S.C. § 1324b.
The company will consider for employment qualified applicants with arrest and conviction records in a manner that complies with the San Francisco Fair Chance Ordinance, the Los Angeles Fair Chance Initiative for Hiring Ordinance, and other applicable laws.
Position type: Fulltime/Contract
Location: New York, NY - 10007
Duration: 08 Months
Onsite Role
As a Digital Activation Manager, you will:
Working hand and hand with the Central Media Team (CMT) and brand management teams, the role will be wide and varied, which means you will be liaising with a large number of both internal (e.g. brand, e-commerce, measurement, etc.) and external (e.g. media, talent, creative agency) stakeholders, therefore exceptional communication and organizational skills will be key.
Responsibilities:
Creative and Media Management:
- Manage paid social strategy and assist with digital activation for a set of portfolio brands
- Lead day-to-day function and operations of social media, inclusive of tactical slide creation and presentation with various stakeholders, budget tracking, creative optimization and cross-partner collaboration
-Support digital media strategy across our brands, including audience evaluation and synergy opportunities, as well as leveraging data to inform the proper investment across all digital subchannels
-Work with internal Central Media Team and media partners to plan campaign strategies and ensure they are accurately activated in digital
-Full-funnel planning and execution. Collaborate with CRM, eCOMM and Shopper teams to support more lower-funnel initiatives
- Lead the management of social and digital performance, collaborating with brand teams and their respective creative agencies on optimizations
-Ideation of social media and digital innovation and learning agenda across portfolio, brands, and media partners
-Grow paid social associate, provide support and insight to help sharpen their expertise
Measurement, Data and Analytics:
-Leverage data-driven insights to inform planning and optimization for future media and content strategies
- Help lead testing and analysis of digital campaign performance metrics, using internal analytics and ROI measurement tools to make strategic decisions and meet business goals
Required:
-3-5 years of experience in digital; including expertise in paid social and the various platforms. Experience across digital marketing channels
-BA or equivalent with emphasis on coursework in marketing, advertising, business; preferably a degree in economics, mathematics or statistics
-Expert Excel skills and comfort with pivot tables
-Experience in using social media analytics platforms such as Sprinklr or native channel analytics such as Facebook Insights/Business Manager, Pinterest, etc.
-Proven ability of managing a large volume of projects and requests, while knowing how to prioritize workload
-Confidently present strategic plans and learnings to several stakeholders, both internal and external
- Deep analytical abilities, especially with respect to experimental design and analysis
Preferred:
-Knowledge, love and thirst for social + digital data and the impact it can have on the business
-Understanding of basic business and marketing strategy, inclusive of eCommerce and CRM
-Work with large data sets
-Demonstrated critical thinking ability
-Excellent verbal and written communication skills
-Confidently lead debrief sessions, often to a senior audience
-Self-starter who is comfortable with a rapidly changing environment
-Energetic, relentless drive to succeed, TEAM player
-Used to working with a variety of stakeholders and building relationships
Qualified candidates should APPLY NOW for immediate consideration! Please hit APPLY to provide the required information, and we will be back in touch as soon as possible.
We are currently interviewing to fill this and other similar positions. If this role is not a fit for you, we do offer a referral bonus program for referrals that we successfully place with our clients, subject to program guidelines. ASK ME HOW.
Thank you!
Ashutosh Bhadoria
Sr. Associate - Recruitment
PAY RANGE AND BENEFITS:
Pay Range*: $50.00- $62.00 per hour.
*Pay range offered to a successful candidate will be based on several factors, including the candidate's education, work experience, work location, specific job duties, certifications, etc.
Benefits: Innova Solutions offers benefits( based on eligibility) that include the following: Medical & pharmacy coverage, Dental/vision insurance, 401(k), Health saving account (HSA) and Flexible spending account (FSA), Life Insurance, Pet Insurance, Short term and Long term Disability, Accident & Critical illness coverage, Pre-paid legal & ID theft protection, Sick time, and other types of paid leaves (as required by law), Employee Assistance Program (EAP).
ABOUT INNOVA SOLUTIONS: Founded in 1998 and headquartered in Atlanta, Georgia, Innova Solutions employs approximately 50,000 professionals worldwide and reports an annual revenue approaching $3 Billion. Through our global delivery centers across North America, Asia, and Europe, we deliver strategic technology and business transformation solutions to our clients, enabling them to operate as leaders within their fields.
Recent Recognitions:
- Named One of America’s Best Employers for New Grads by Forbes 2024
- Named One of the Best Companies to Work for by U.S. News & World Report (Private Companies List, 2024-2025)
- One of the Largest IT Staffing Firms in the US – Ranked #3 by Staffing Industry Analysts (SIA, 2024)
- One of the Largest Staffing Firms in the US – Ranked #13 by Staffing Industry Analysts (SIA, 2024; includes Innova Solutions, Volt, & HireGenics)
- Named One of the Top Ten Private Companies in Atlanta by the Atlanta Business Chronicle (2023)
- One of the Largest Certified Minority Business Enterprises (MBEs) in the United States (NMSDC, 2024)
- AWS Advanced Tier Services Partner with 100+ certifications
Website: https://www.innovasolutions.com/
Innova Solutions is an Equal Opportunity Employer and prohibits any kind of unlawful discrimination and harassment. Innova Solutions is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment on the basis of race, color, religion or belief, national origin, citizenship, social or ethnic origin, sex, age, physical or mental disability, veteran status, marital status, domestic partner status, sexual orientation, or any other status protected by the statutes, rules, and regulations in the locations where it operates. If you are an individual with a disability and need reasonable accommodation to assist with your job search or application for employment, please contact us at or (770) 493-5588. Please indicate the specifics of the assistance needed. Innova Solutions encourages all interested and qualified candidates to apply for employment opportunities. Innova Solutions (HireGenics/Volt) does not discriminate against applicants based on citizenship status, immigration status, or national origin, in accordance with 8 U.S.C. § 1324b.
The company will consider for employment qualified applicants with arrest and conviction records in a manner that complies with the San Francisco Fair Chance Ordinance, the Los Angeles Fair Chance Initiative for Hiring Ordinance, and other applicable laws.
Salary
$50 - $62 per hour