Digital Account Director - New York - Agentur LOOP New Media GmbH

LOOP is a digital-first lead agency, exploring the intersections between design, technology and digital brand building for leading brands. With a team of 400 digital talents and through data driven marketing, we help brave clients to stand out in the digital age. Over the last few years our brilliant team has done remarkable and innovative work for internationally recognised high-profile brands such as Puma, Audi, Breitling, Red Bull and numerous others.

LOOP is collaborating with one of the biggest global consumer brands in sustainability, fashion and consumer products — and we are ready to take them to the next level. Our ideal Digital Account Director is a mastermind of crafting and executing social media activations and strategic plans filled with top-notch ideas and engaging content that changes hearts and minds. You will serve as the primary liaison between our US-based global brands, and their respective international marketing teams. You will lead comprehensive digital and social media strategies, while fostering strong client relationships. This role requires expertise in managing both the creative and operational aspects of client accounts, ensuring seamless execution of campaigns, community engagement, and account growth. Prior experience in managing a global client is a plus.

Requirements

Key Responsibilities

• Act as the primary point of contact for our US-based consumer brands.
• Understand clients' social media goals, aligning strategies with their objectives to build long-term partnerships.
• Provide clients with strategic insights and recommendations based on social media performance and industry trends.
• Develop and implement social media strategies aligned with the brand’s values and growth objectives.
• Lead the presentation of campaign ideas, strategies, and results to clients, ensuring transparency and identifying areas for expansion.
• Manage the execution of social media campaigns specific to the brands.
• Oversee the planning and creation of social content calendars to ensure engaging and consistent brand presence across all platforms.
• Lead a dedicated account team, including social media managers, strategists, content creators, designers and digital paid media experts, ensuring cohesive campaign execution.
• Serve as the liaison between the client and internal teams, ensuring project milestones, quality, and deadlines are met.
• Foster a collaborative environment, supporting other accounts and acting as a brand ambassador within the agency.
• Analyze social media performance, generate insights, and adjust strategies to optimize engagement and drive growth.
• Stay informed on trends within fashion, sustainability, and consumer products to ensure content remains relevant and forward-thinking.
• Provide clients with strategic recommendations based on emerging digital trends and technologies.
• Coordinate budgets, schedules, and resources, ensuring timely and high-quality project execution.
• Oversee the management of a million-dollar account budget, ensuring efficient allocation and reporting.

Qualifications

• Minimum 5-8 years of experience, with at least 2 years in an independent management role.
• Expertise in sustainable fashion or consumer product industries, with a strong understanding of digital and social media marketing including tools and analytics platforms.
• Strong project management skills, with experience overseeing budgets, schedules, production, and resource coordination.
• Proven ability to build strong client relationships and manage expectations, ensuring the delivery of high-quality service.
• Creative thinker with a knack for generating innovative social media ideas, solutions-oriented mindset, with the ability to thrive in a fast-paced, dynamic environment.
• Exceptional communication skills with the ability to consult and collaborate with high-end brand partners.
• Ability to work independently and as part of a dynamic team.
• Experience it working with international teams across various time zones.

Benefits

• 4-day Workweek
  At LOOP you can choose between a 5-day or a 4-day workweek – and have the freedom to switch between these models twice a year.
• 4000+ m² Office Space
  Our loft space is part of our identity. An ideal environment for working, collaborating and finding inspiration — with an additional 600m² film- and photo studio.
• 100% Hybrid Work
  Home office or LOOP office space? It’s your choice every day, and you don’t even need approval.
• International and Diverse
  Team members from 40+ different nationalities in 7 locations, English as main language and a 55% female leadership quota.
• And much more
  Language Courses, Visa Support, LOOP.Horizon workshops and trainings, Klimaticket Contribution, Audiobook Library, Headspace App Subscription, etc.

Come and join our growing US team at LOOP by leading and shaping social media campaigns and strategies for our top consumer brands — we are looking forward to receive your application.