Digital Account Coordinator, VRTCL - Create Music Group

Create Music Group is a data-driven music and technology company focused on empowering artists and labels. We provide you with the resources of a major label with flexibility of being independent. Trusted by the world's largest artists, labels, and brands - we’re revolutionizing the music industry and how the world hears their favorite songs by maximizing opportunities to monetize content across all platforms. Clients include Gashi, DeeBaby, Troyboi, Teo, and more.

VRTCL is a full service digital marketing agency run and founded by creators. Our key mission is to help artists find their true voice and audience on TikTok and other short form platforms. A key part of our success is our ability to tap in directly with creators to curate the best possible content for short form campaigns. 

We pride ourselves on our creative roots and digital expertise to help clients feel confident stepping into the unknown world of digital marketing. We should always be working towards having the best understanding of the platform and market to best serve our clients. This means being involved in and educated on current pop culture moments, understanding artist audiences and constantly looking for ways to push the boundaries of digital marketing standards. Going viral is more than just a cool idea or a silly dance. Going viral means truly understanding your audience and the content they’re willing to consume. Being at VRTCL means being at the forefront of what’s hot and clocking it before it takes off.

SUMMARY:

The Digital Account Coordinator will be responsible for assisting on various types of campaigns and services offered to our clients including influencer marketing, content seeding, and full digital strategy services. This role will assist with developing engaging and creative TikTok campaigns, analyze metrics, and be the first point of contact with all influencer communications on assigned accounts. 

RESPONSIBILITIES:

• Working across multiple accounts with different managers and assisting where needed ranging anywhere from 3-5 accounts at a time 
• Liaison between account managers and influencers/agents to ensure strong communication and coordination of music campaigns on TikTok, Instagram, YouTube, etc. 
• Assist with short form editing of client assets on assigned accounts
• Assist with the management and creation of client content calendars on assigned accounts
• Curate target lists, negotiate influencer rates, and build relations with creators and agencies 
• Assist with administrative duties for all assigned accounts including invoice submission, expense tracking, data tracking etc
• Monitor and track campaign performances while providing consistent and timely updates to account manager
• Assist with facilitating agreement terms and payment between the team and content creators
• Providing feedback and insight on influencer selection process on various calls and email threads
• Create and update CreatorCore dashboards for assigned campaigns

QUALIFICATIONS:

• High School Diploma and/or Bachelor's Degree in Marketing, Business Administration, or a related field
• 1+ year previous experience in social media marketing, content creation, or influencer marketing 
• Proficiency in using analytics tools to measure and optimize campaign performance
• Strong verbal and written communication, interpersonal, and negotiation skills
• Ability to think creatively and adapt to changing trends and market demands
• Excellent organizational and time management skills 
• Ability to handle multiple projects simultaneously
• Passion for music and a keen eye for upcoming talent and industry innovations
• Proficiency in video editing software such as CapCut preferred

PAY SCALE: 

• $19.00 - $21.00/hour

VRTCL is an equal opportunity employer dedicated to diversity and inclusion. We invite qualified candidates to apply by submitting a resume and/or a cover letter that highlights how they can contribute to the company's strategic and operational goals.