Demand Generation Representative at R-Options, Inc.
Rochester, NY 14624
About the Job
Work Requirements: Full-Time in person with flexibility for remote dependent on performance. Job role will also require after hours and potential weekend calls/support of customers. The position requires prospecting from New York to California so potential for support needs until 8 PM EST.
Role Overview
We are looking for a results-driven Customer Service / Sales professional with excellent interpersonal skills to actively seek out and engage both affiliate and customer prospects to join R-Options. The position will require an organized, patience and persistence creative lead generation strategy along with the responsibility to develop and engage new customers both in Western NY and Nationally. You will be required to utilize database tools to identify potential customers that fit our ideal customer profile, get them inputted into Salesforce, setting up and following an outreach campaign that is focused our services for supporting their locations both locally and nationally as it relates to Structured Cabling, Access Control, Video Surveillance and Audio Visual Systems.
Major Responsibilities
- Research accounts in databases and CRM to identify key players to generate interest in R-Options service offerings
- Creation of a centralized prospecting database with the goal of setting appointments for the R-Options Account Executives
- Tools to be used include but not limited to Quickbooks, Salesforce, Zoominfo, Outreach, SharePoint, etc.
- Utilizing Zoominfo to create a mature database based on specific paranneters for potential Customers both located in Western NY and those that have multiple locations throughout the United States and Canada
- Daily requirements/expectations are as follows:
o 100 Closed prospecting tasks daily - utilizing phone, email, Outreach, Linkedln and other tools
o Documentation of all tasks within Salesforce and creation of new tasks to follow
o Follow process of initial touchpoint (Call/Email/Linkedln), Follow up within 2-weeks, follow up within !month and ultimately outreach ever 3-months to each active prospect - Patience, Process and Persistence
- Marketing will provide access to PDFs, landing pages as needed for initial outreach, ongoing campaigns and social media
Secure Appointments
- Securing appointments with prospects through lead generating activities
- Confirming set appointments
- Direct pre-qualified opportunities to the appropriate Account Executive for further communication
- Follow-up on appointments as requested by the Account Executives
- Expectations after 90 days is (I) appt. scheduled per day with Account Executive Team
Requirements
- Proven work experience as a Customer Service / Sales Professional
- You will be expected to generate future quantifiable sales pipeline and meeting agreed upon overall goals
- Excellent knowledge of Microsoft Suite of products, Salesforce, SharePoint, OutReach, Zoomlnfo and Google Maps
- Familiarity with the products and services offered by R-Options
- Highly motivated and target driven with a track record of success in customer service and sales
- Excellent communication, organizational. coordination, selling and negotiation skills
- Prioritization of time management and organizational skills is key
- Ability to create and deliver presentations tailored to the audience requirements
- Relationship management skills and openness to coaching and feedback
- Bachelor's degree in business or related field.
- Eager to learn and grow