Demand Generation Marketing Manager - Romabio

Atlanta, GA – Grant Park - Hybrid, on-site 3X weekly

Details: Permanent, salary range of $85,000- $100,000 with bonus

Reporting directly to the Director of Marketing, the Demand Generation Marketing Manager defines current marketing campaigns and executes marketing initiatives that grow measurable sales leads, conversion rates, and sales quality. You’ll lead top-of-funnel programs, help develop multichannel marketing campaigns, and customer/partner events.

In keeping with our entrepreneurial culture, we’re looking for a team member who is both strategic and can execute detailed marketing campaigns. You must thrive in a fast-paced, collaborative environment. We’re looking for a highly organized, creative problem solver who is energized to drive compelling, multi-channel marketing campaigns that directly contribute to Romabio's revenue and awareness.

Responsibilities

• Develop/implement high-value paid and organic marketing campaigns and events to reach our target accounts and stakeholders. This includes developing and executing tactics to engage buyers/influencers of our products for B2B and B2C.
• Ability to create and change content such as presentations, social media content, articles, emails, and landing pages to support marketing activities.
• Drive programs and events increasing MQLs, SQLs, and b2b pipelines, supporting aggressive acquisition goals.
• Create lead generation plans, partnering with sales and management to ensure improved pipeline revenue.
• Incorporate a variety of tactics into marketing programs, including curated and industry events, sponsorships, account-based marketing tactics, direct mail, and digital campaigns.
• Analyze and report on performance in close collaboration with the marketing coordinator.

Requirements

• Bachelor's degree in marketing or related field
• Minimum 3 years in lead or demand generation for a marketing team
• Experience supporting sales initiatives under pressure of pipeline/revenue goals
• Excellent written and verbal communication
• Thrive in a collaborative environment, while being able to execute quickly and with an impact
• Understanding of inbound marketing methodology, including activities, elements, and tactics necessary to deliver measurable, repeatable results
• Team player, highly organized, detail-oriented
• Experience using paid advertising tools (Google Ads, Meta, Adroll, etc.) daily
• Agency management experience is needed

Benefits:

• All employees receive STL, LTD, and Life Insurance ($15,000), paid for by the company (effective 60 days from the first day of the month after hire).
• All employees are eligible for dental & vision, paid for by the company (effective 60 days from the first day of the month after hire).
• All employees are eligible for Medical, you can choose one of two options. Plan 2 is fully paid for by the company with a $3,500 deductible and plan 1 is an upgrade option where you can buy down the deductible to $1,500.
• When you meet the plan's eligibility requirements (60 days of service) you will receive an invitation to take part in the company's 401K program.

You will not be considered unless you complete our PI Assessment:

We require a 5–10-minute assessment (The Predictive Index

• https://assessment.predictiveindex.com/bo/9GSC/EmpireAtlanta#page0

) to be completed and submitted to

b.baggett@romabio.com

to move forward in the interview process. On the first page, please use this email instead of your own.