Demand Generation Director at Kantar

We’re the world’s leading data, insights, and consulting company; we shape the brands of tomorrow by better understanding people everywhere.

Kantar’s Profiles division is home to the world’s largest audience network.

With access to 170m+ people in over 100 global markets, we offer unrivalled global reach with local relevancy. Validated by industry leading anti-fraud technology, Kantar’s Profiles Audience Network delivers the most meaningful data with consistency, accuracy, and accountability – all at speed and scale.

Job Details

We’re the world’s leading data, insights, and consulting company; we shape the brands of tomorrow by better understanding people everywhere.

Kantar’s Profiles division is the global leader in online survey for data-driven business decisions. We enable meaningful conversations with the people who matter most to brands, with speed and at scale, through our flexible research solutions and extensive network of global consumers. Acting as the extension of insights teams, we deliver dependable consumer answers from people everywhere, helping organisations grow their brand with confidence.

Why this job is important

The Demand Generation Director will play a critical role in driving growth of Kantar’s Profiles division by generating demand and managing the demand generation process. This role is pivotal in creating strategic marketing campaigns that attract and retain clients, ultimately contributing to the division’s success and market leadership.

What you’ll be doing

• Demand generation: Develop and implement strategies to increase lead volume, improve conversion rates and drive pipeline and revenue growth, optimizing where necessary.

• Messaging & content: Collaborate with other members of the marketing team to produce compelling and relevant content that resonates with Profiles’ target audiences and increase engagement and conversions. Partner closely with product marketing to understand and articulate buyer personas and value propositions.

• Regional collaboration: Create strong partnerships with regional marketing and sales teams to align efforts with business priorities. Create alignment and improve lead-hand-off and feedback loop process. Provide support where needed to drive effective regional demand gen activity and follow-ups for pipeline acceleration.

• Campaign measurement: Monitor KPIs (including lead generation, conversion rates, and pipeline contribution) and analyze campaign effectiveness to make necessary data-lead strategy and budget adjustments to meet business goals.

• Digital Trends: Stay up to date on the latest demand generation techniques and technologies for competitive edge.

The skills & experience needed as a Demand Generation Director

• Proven experience in a demand generation role.
• Strong analytical skills with the ability to interpret data and make strategic recommendations.
• Excellent project management and organizational skills.
• Experience with marketing automation tools and CRM systems.
• Strong communication and collaboration skills.
• Ability to work in a fast-paced and dynamic environment.

What’s in it for you

At Kantar, we believe in providing our employees with a supportive and inclusive environment where they can thrive.

• Competitive salary and benefits package.
• Opportunity to work with a global leader in data, insights, and consulting.
• Access to professional development and career growth opportunities.
• Flexible working arrangements to support work-life balance.

Please note: We are not able to offer visa sponsorship or assist with relocation support for this role. Please ensure you have the right to work in the country where this role is located before applying.

Benefits:
We provide a comprehensive, highly competitive benefits package, including

• Medical plans with comprehensive, affordable coverage for a range of health services
• Health Savings Account/FSA
• Dental, Vision and benefits to cover unique healthcare needs
• Wellness Program
• 401k with matching
• Tuition Reimbursement, Commuter benefits
• Unlimited PTO

The salary range for this role in USA (remote/hybrid working) is $93,200 – $110,000. Your final base salary will be settled based on several factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Kantar Profiles Division

Unleash your potential at Kantar's Profiles division, home to the world’s largest audience network.

Join our expert team in survey design, sampling methodologies, and data science, we leverage cutting-edge technology to provide our clients with seamless access to real people and unparalleled insights.

Backed by industry-leading anti-fraud technology, our Profiles Audience Network comprises over 170 million individuals, in more than 100 markets worldwide. Our clients include many of the world’s leading brands, who trust us to collect reliable insights.

Be part of a team that shapes the future of panel market research and drives results for brands everywhere!

Some key facts:

• Our team is made up of 600 people globally.
• We are present in 27 countries.
• Profiles currently holds a 10% share in the $3b panel industry but we have ambition, a robust 3-year business plan and the financial backing of our private equity owners (Bain Capital) to grow to be the #1 player in this sector.
• We provide an ideal environment for professional growth, offering:
  • A ‘start-up’ atmosphere in which you can make a big impact and get credit for it.
  • The chance to learn all aspects of the business and influence the decision-making process.
  • The opportunity to network and learn from highly experienced, senior members of our teams from across the business, globally.

Why join Kantar?

We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can understand what drives their decisions, actions, and aspirations on a global scale. And by amplifying our in-depth expertise of human understanding alongside ground-breaking technology, we can help brands find concrete insights that will help them succeed in our fast-paced, ever shifting world.

And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We’re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Kantar.

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Why join Kantar?

We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can understand what drives their decisions, actions, and aspirations on a global scale. And by amplifying our in-depth expertise of human understanding alongside ground-breaking technology, we can help brands find concrete insights that will help them succeed in our fast-paced, ever shifting world.

And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We’re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Kantar.