Demand Generation Associate, Cross-Sell - Rippling

About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.2B from the world's top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America"s best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.

About the role

Scaling to $1B ARR and beyond means we need to scale a cross sell engine that optimizes growth across multiple product lines, buyer segments and personas across our customer base. That's where you come in.

As the cross-sell marketing team, we drive pipeline to sales by running campaigns to deepen our relationship with the customer, educate them about our products, and reach out when they're faced with a new business problem that Rippling can solve.

In this role, you'll run cross-sell marketing campaigns to our customers. You'll target customers at key points in their lifecycle, like growing quickly, hiring a new executive, or approaching a contract renewal. You'll also run programs to deliver value to our customers and warm them up, like sharing valuable content and tools or sending them gifts. You'll work across channels, including emails, ads, webinars, and direct mail, and partner with our Account Management sales team to help them work their books of business.

This is an apprenticeship opportunity for a go-getter and somebody who's hungry to operate in a fast-paced environment while working with a world class team. We don't expect you to be a marketer, but we expect you to be a self-starter and eager to learn.

What you will do

• End-to-end execute marketing campaigns across channels, including emails, ads, webinars, and direct mail. This includes copywriting, audience-building, sales enablement, and performance analysis.
• Collaborate cross-functionally with other teams, including sales, growth, marketing operations, analytics, and brand marketing to execute your campaigns.
• Partner with our Account Management team on campaigns targeting their books of business, including jointly developing lists of accounts to target, workshopping copy, and evaluating performance.
• Monitor and report on campaign performance across relevant KPIs, then develop next steps.
• Execute webinars, including developing content, sourcing speakers, copywriting content and promotion materials, enabling sales, and managing day-of operations.

What you will need

• 1-2 years of experience, preferably in marketing, demand generation, partnership marketing, digital marketing, business operations, ABM, or a related field.
• Excellent verbal and written communication skills. You can write punchy copy that speaks to your audience's pain, and clearly share your plans and results across the org, from executives to sales reps.
• Stellar project management and cross-functional abilities - you'll collaborate across growth marketing, sales, marketing operations, brand, and other teams to execute your initiatives.
• Hunger to learn marketing and get your hands dirty - no task is beneath you, and you view everything as a learning opportunity to become a world-class marketer.
• Experience in data analysis in SQL, Excel/Google Sheets, to drive business outcomes - or the willingness to ramp up quickly.
• Agility and speed. You thrive in fast-paced environments where you can learn quickly and run experiments to rapidly get signal.

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accomodations@rippling.com

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a 40 mile radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee"s role.

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

A variety of factors are considered when determining someone's compensation–including a candidate's professional background, experience, and location. Final offer amounts may vary from the amounts listed below.

The pay range for this role is:
69,000 - 115,000 USD per year(US Tier 1)
62,100 - 103,000 USD per year(US Tier 2)
58,650 - 98,000 USD per year(US Tier 3)

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