Delegate Acquisition Manager - ISMG - Information Security Media Group

If you don’t think you meet all of the criteria below but are still interested in the job, please apply! We’re interested in candidates who possess strengths in key areas and have intrigue and capabilities in others.

About Us
Information Security Media Group (ISMG) is a global Intelligence & Education firm serving the Cybersecurity industry by offering news, views, & research all focused on the top topics faced by professionals in the security space today! With 15 brands, 37 digital media properties, over 300 in-person & virtual events annually, & a global audience of 1.2M subscribers, we are providing cybersecurity coverage across a multitude of industries & regions.

ISMG’s best-in-class events are carefully curated with the mission of providing high-impact education & engagement for cybersecurity professionals. We uniquely position each event to provide attendees with informed perspectives & actionable solutions for their pressing cybersecurity challenges.

• Global Summits: ISMG Summits are large-scale, geo-targeted, industry-specific, & topic-driven events designed for security leaders. The carefully curated agendas feature a keynote address from an industry luminary, case-based learning, interactive networking & more.
• Executive Roundtables: ISMG's Roundtables give cybersecurity professionals the opportunity to discuss specific challenges being faced by today’s cybersecurity landscape with a handful of market leaders in an informal & private closed-door setting.
• Custom Events: Specialized events that are exclusively curated with a blend of actionable education & unique experiences tailored for senior security professionals & business leaders who hold security, privacy, & risk responsibility for their organizations.

The Opportunity
ISMG’s events also provide vendors with an effective method to generate leads while raising their brand exposure & awareness through sponsorship opportunities! Critical to the success & value of these sponsorships is ensuring our events have full attendance of quality guests.

That said, we are looking for a Delegate Acquisition Manager who will lead attendee recruitment & community management for ISMG’s vendor-sponsored events. In this role, you will focus on understanding the target audience of our sponsors & engage in a variety of strategies to identify, attract, & secure qualified guests to our events.

If you are data-driven, collaborative, & passionate about accelerating your career in the events space while engaging with some of the smartest people in the cybersecurity industry, then we are looking forward to hearing from you!

What You'll Be Doing

• Researching target markets & persona profiles to identify specific audience groups & expand our current database.
• Satisfying attendance goals for a portfolio of global events in various industries, converting prospects into event attendees.
• Identifying & attracting qualified attendees by working off a defined account list, conducting independent research, & networking with Senior Executives for referrals.
• Utilizing a variety of research strategies/tactics to identify net new, unsolicited contacts & meet a monthly goal of database additions.
• Connecting with C-Level & other Executive Leadership prospects through phone calls, Social Media/LinkedIn & email campaigns for event registration.
• Creating & managing email invitations, utilizing A/B testing, & analyzing performance to improve response rates & conversions.
• Tracking attendance confirmations & limiting attrition through consistent communication with registrants throughout the event life cycle.
• Maintaining & nurturing a past attendee & prospect database using ISMG’s CRM tools.
• Engaging in post-event conversations to collect feedback from former attendees & gauge interest in possible future events.
• Analyzing event results & performance, showcasing key metrics for improvement.
• Monitoring industry trends & staying up-to-date on new marketing technologies & techniques.

What You’ll Bring For Success

• A Bachelor’s Degree or higher in Marketing, Events, or related fields.
• Entry level experience or fundamental knowledge in audience development/attendance recruitment.
• Phenomenal written & verbal communication skills.
• Excellent organization & time management skills.
• Ability to concisely convey value propositions & alter messaging based on a prospect’s individual interests.
• The ability to work independently in a fast-paced media environment.
• Experience with marketing automation programs (specifically Marketo) is a plus!

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