Database Marketing Analyst - Live! Casino and Hotel Maryland

Min Compensation:USD $54,450.00/Yr.Max Compensation:USD $68,750.00/Yr.Overview:

Why We Need Your Talents:

 

The Database Marketing Analyst is responsible for the successful execution of Marketing Campaigns, including but not limited to: campaign build, list generation, program build, execution, reporting. While reporting to the Loyalty Marketing Director, you will ensure the integrity and success of the Maryland Live! player tracking databases.

 

 

Responsibilities:

Where You'll Make an Impact:

• Gather criteria, build, and modify all Marketing Campaigns in Campaign Management Tool.
• Responsible for building programs in other supporting Marketing tools. As well as, program execution, list generations, troubleshooting, data validation, etc.
• Assists in gathering data used for analysis of Direct Mail Programs, Events, Promotions, Entertainment, and any other Marketing functions that are designed to increase revenue and loyalty.
• Assist in Program Proformas and Postformas.
• Responsible to ensure guests have an enjoyable gaming experience maintaining an accurate player tracking system. Ensures integrity of the data held within the player tracking system(s).
• Develops strong accountable working relationship with casino hosts, player club team to ensure accurate reporting and maintenance of player’s activity.
• Assist with other major Marketing programs.
• Respond to guest inquiries through multiple inbound channels in timely fashion.
• Other duties as assigned

Skills to Help You Succeed:

• Ability to:
• Read and write SQL
• Analyze and interpret departmental needs and results
• Solve complex problems Maintain strict confidentiality and integrity in customer information, financial data, marketing plans, and policies.
• Maintain a pleasant, friendly, and welcoming attitude.
• Maintain mental concentration for significant periods of time
• Strong Excel Skills
• Flexible schedule
• Team player

Qualifications:

Must-Haves:

• Education:
  • A four (4)-year degree in related fields or equivalent work experience.
• Experience
  • One (1)  to three (3) years of experience in database marketing and data analysis
• Must be able to obtain and maintain Gaming License as mandated by the Maryland Lottery & Gaming Control Agency and the Pennsylvania Gaming Control Board.

Physical Requirements:

• Ability to:
  • Stand for extended periods of time.
  • Reach for specific objects at short distances in local working area.
  • Sit 60% of the time
  • Occasionally lift up to 50 lbs
• Use of stairs and elevators

What We Offer:

Perks We Offer You

 

• Comprehensive group health benefits for full-time and part-time Team Members and their eligible dependents. Other benefits for full-time and part-time Team Members include:
• Free Basic Life Insurance
• Free Short Term & Long-Term Disability
• Generous retirement savings options
• Paid Time Off
• Tuition Reimbursement
• On-site Wellness center for Team Members and eligible dependents (Maryland Property only)
• Training and pathways for career growth
• Robust Rewards & Recognition Programs
• Annual Merit Based Pay Increases
• Discretionary Performance Bonuses
• Discretionary Service Bonuses
• Free parking
• Free food and discounted meals
• Live! Hotel, Food & Beverage, and Entertainment Discounts

 

Life at Live!

Individuals chosen to be part of the Live! Team can expect:

 

• To be part of an exciting experience unlike any other in the market.
• To be given the power and responsibility to put service and community first.
• To come together as a strong team, while valuing and celebrating our diversity.
• To be given the tools, resources, and opportunity to grow in their career.
• To work hard and have fun.
• Live is a 24 hour /7 days per week high energy casino with a culture committed to fairness, teamwork, and most importantly FUN.
• The casino is large and fast paced, requiring the ability and energy to move about it with a true sense of urgency!
• Exposed to alcohol, cigarette and cigar smoke, bright lights, and loud noises.
• You will work in an environment where smoking is allowed.