Data Architect - MDM, Customer Data Platform - TTDATA
Boston, MA 02205
About the Job
Title: Microsoft CDP Architect/Strategist
Location: Newton, MA (Initial Remote)
Duration: Long Term
Responsibilities –
• Build the overarching strategy and high level plan for CDP implementation, ingestion from data sources, customer profile synthetization into traits and audiences, journey orchestration and integration with downstream systems
• Should be able to design and build integration with external systems/data sources leveraging the CDP integration features
• Understand dependencies amongst data sources and destinations and provide inputs to building architecture and design documents
• Bring best practices for CDP and Journey orchestration to the engagement. Work with internal and CDP vendor professional services to execute Omni channel use cases
Desired skills –
• At least 1-2 implementations of CDP platforms like Adobe Experience Platform, Segment, Tealium, Redpoint, Treasure Data etc.
• Overall 12+ years of experience, with at least 5+ years of crafting customer-centric datasets (i.e. CRM, Call Center, Marketing, Offline, Point of Sale, etc.)
• Should have strong understanding of customer profile segmentation and experience in 360 degree view of customers in CDP for further analytical processing and decision making
• Strong understanding of ETL, Data quality / Cleansing and Identity resolution
• Strong and hands-on knowledge of SQL, Data modeling, and Data warehouse
• Knowledge of digital marketing, digital analytics, customer360, MarTech space is a big plus
- Expert in handling Product Owner Role for a Data Management Program specifically Customer Data Platform
- Expert in articulating business vision and use cases for Customer Data Platform
- Should have worked as a Business Analyst or Product owner for a Customer Data Platform (Microsoft CI, Tealium, Treasure Data, Redpoint etc.)
- Should be able to articulate Epics & User Stories to formulate roadmap for Customer Data Platform Program
- Should be able to create KPIs to measure success
- Should be able to translate the business requirements of Customer Data Platform to Technical teams
- Should be able to liaison between Implementation and the Customer Business Team
- Should be able to support User Acceptance Testing with the business user for Customer Data Platform
- Manage stakeholder communication, gather feedback, and address concerns
- Drive successful deployment and adoption of data products