Data Analyst (CDP and Conversion API Expertise) - Photon

Role: Data Analyst with CDP and Conversion API Expertise

Experience: 5+ years (or as specified)

Job Overview

We are looking for an experienced Data Analyst with expertise in Customer Data Platforms (CDP), preferably mParticle, and hands-on knowledge of Google and Meta Conversion APIs. The ideal candidate will have a proven track record of leveraging data to drive decision-making in the e-commerce domain, with experience in the Quick Service Restaurant (QSR) industry being a strong plus. You will play a key role in analyzing customer data, optimizing marketing performance, and supporting business objectives through actionable insights.

Key ResponsibilitiesData Analysis & Insights

• Collect, process, and analyze customer and transactional data to provide actionable business insights.
• Develop and maintain reports, dashboards, and visualizations to monitor KPIs and performance metrics.
• Analyze data trends to inform business strategy, especially in e-commerce and QSR contexts.

Customer Data Platform (CDP) Management

• Configure and manage mParticle (or other CDPs) to unify and activate customer data across platforms.
• Design and implement data flows, tagging, and event tracking within the CDP.
• Support marketing and product teams with customer segmentation and journey mapping.

Conversion API Integration & Optimization

• Implement and maintain Google and Meta Conversion APIs to enhance server-side tracking capabilities.
• Ensure data accuracy and reliability for ad tracking and campaign measurement.
• Collaborate with developers and marketing teams to troubleshoot and optimize conversion tracking setups.

Domain-Specific Analytics

• Leverage data to optimize the e-commerce customer journey, focusing on cart conversion, retention, and repeat purchases.
• Analyze QSR-specific metrics like order velocity, menu-item trends, and drive-through analytics, where applicable.

Cross-functional Collaboration

• Partner with marketing, product, and technology teams to ensure data-driven alignment with business objectives.
• Act as a subject matter expert in data analytics, providing actionable recommendations to improve engagement, sales, and ROI.

Data Quality & Compliance

• Implement and monitor data quality checks to maintain accuracy and consistency.
• Ensure compliance with data privacy and security standards such as GDPR and CCPA

Required Skills & Qualifications

• Bachelor’s degree in Data Science, Analytics, Computer Science, Marketing, or a related field
• 3+ years of experience in data analysis, with a focus on e-commerce or QSR industries
• Expertise in mParticle or similar CDPs, including configuration, data ingestion, and audience activation.
• Proficient in Google and Meta Conversion APIs, with experience in server-side tracking and optimization.
• Strong skills in SQL, data visualization tools (e.g., Tableau, Power BI, Looker), and reporting.
• Familiarity with Google Tag Manager or other tag management systems.
• Experience in analyzing marketing campaigns, customer segmentation, and retention strategies.
• Excellent communication and collaboration skills for cross-team alignment.

Preferred Qualifications

• Advanced proficiency in scripting languages such as Python or R for data processing.
• Experience with other CDPs like Segment or Adobe Experience Platform
• Knowledge of A/B testing frameworks and experimentation.
• Familiarity with QSR operational metrics and analytics use cases (e.g., order accuracy, speed of service).
• Experience with cloud platforms (e.g., AWS, Azure, or Google Cloud) and big data technologies