Data Analyst 4 - Intelliswift Software Inc
Mountain View, CA 94043
About the Job
Pay rate range - $73/hr. to $76/hr. on W2
Top skills: SQL, Tableau, Adobe Workspace, Adobe Target
Summary:
The main function of the Data Analyst is to provide business intelligence support and supporting areas by means of both repeatable and ad hoc reporting delivery reports (charts, graphs, tables, etc) that enable informed business decisions.
Responsibilities:
• Developing effective measurement frameworks and reports for non-technical audiences to enable actionable insights to improve digital marketing and customer conversion funnel in Tableau, SQL
• Develop and execute a comprehensive web analytics data strategy to optimize UX, CX & web performance metrics for B2B business
• Work on improving Customer Experience Journey by analyzing Customer Pathing, Page depth, behavioral analysis, and Customer segmentation.
• Collaborate with Business function, Category, Product, Marketing, Merch & UX teams to create and deliver analytics Reporting and Insights
• Ensure data quality and integrity for key functions like internal mapping tables product hierarchy, Dates, Site taxonomy, and Adobe classifications
• Develop a framework to generate Leads to increase customer base to grow B2B business.
• You will be responsible for designing, coordinating execution, and analyzing experiments across our digital channels (web, mobile & app).
• Develop and maintain a robust A/B testing pipeline, from ideation to implementation to analysis, using best practices and industry standards.
• Define and prioritize key hypotheses, metrics, and segments for testing, and communicate the results and recommendations to stakeholders.
• Create and present clear and compelling reports and dashboards that showcase the impact of experiments on key performance indicators.
• Generate insights for weekly business performance review
Experience/Skills:
• 8+ years of related experience in one or more of the functional areas: Business Analytics, eCommerce or Web analytics roles
• 4+ years’ experience in ecommerce or consumer electronics industry or management consulting
• Proficient in managing enterprise-class web analytics platforms (e.g. Adobe Analytics/Omniture, DXA) expertise with Client to Web SDK migration highly valuable.
• Proficiency in developing custom reports, advanced segments, and complex goals, and interpreting and presenting findings
• Strong critical thinking skills and a proactive approach to identifying opportunities for optimization and improvement.
• Strong quantitative and analytical capabilities with high proficiency in data analysis using Excel, tableau preferred
• Prior experience leading small teams with the ability to engage and develop talent
• Exceptional communication skills with the ability to collaborate and build effective partnerships at all levels of the organization
• Structured and process-oriented approach to solve business and operational problems with a highly agile approach
• Ability to operate seamlessly in a matrix organization and manage stakeholders across multiple lines of businesses
Skills:
o Demonstrate strong technical expertise in Tableau, and SQL and well verse with Adobe Analytics
o Knowledge of statistical concepts and methods, such as hypothesis testing, confidence intervals, sample size calculation, and regression analysis.
o Executive presentation Powerpoint, think-cell.
Education (include higher education, certifications, and whether required and/or preferred)
o Master’s degree in Business, Data Science or a related field
Top skills: SQL, Tableau, Adobe Workspace, Adobe Target
Summary:
The main function of the Data Analyst is to provide business intelligence support and supporting areas by means of both repeatable and ad hoc reporting delivery reports (charts, graphs, tables, etc) that enable informed business decisions.
Responsibilities:
• Developing effective measurement frameworks and reports for non-technical audiences to enable actionable insights to improve digital marketing and customer conversion funnel in Tableau, SQL
• Develop and execute a comprehensive web analytics data strategy to optimize UX, CX & web performance metrics for B2B business
• Work on improving Customer Experience Journey by analyzing Customer Pathing, Page depth, behavioral analysis, and Customer segmentation.
• Collaborate with Business function, Category, Product, Marketing, Merch & UX teams to create and deliver analytics Reporting and Insights
• Ensure data quality and integrity for key functions like internal mapping tables product hierarchy, Dates, Site taxonomy, and Adobe classifications
• Develop a framework to generate Leads to increase customer base to grow B2B business.
• You will be responsible for designing, coordinating execution, and analyzing experiments across our digital channels (web, mobile & app).
• Develop and maintain a robust A/B testing pipeline, from ideation to implementation to analysis, using best practices and industry standards.
• Define and prioritize key hypotheses, metrics, and segments for testing, and communicate the results and recommendations to stakeholders.
• Create and present clear and compelling reports and dashboards that showcase the impact of experiments on key performance indicators.
• Generate insights for weekly business performance review
Experience/Skills:
• 8+ years of related experience in one or more of the functional areas: Business Analytics, eCommerce or Web analytics roles
• 4+ years’ experience in ecommerce or consumer electronics industry or management consulting
• Proficient in managing enterprise-class web analytics platforms (e.g. Adobe Analytics/Omniture, DXA) expertise with Client to Web SDK migration highly valuable.
• Proficiency in developing custom reports, advanced segments, and complex goals, and interpreting and presenting findings
• Strong critical thinking skills and a proactive approach to identifying opportunities for optimization and improvement.
• Strong quantitative and analytical capabilities with high proficiency in data analysis using Excel, tableau preferred
• Prior experience leading small teams with the ability to engage and develop talent
• Exceptional communication skills with the ability to collaborate and build effective partnerships at all levels of the organization
• Structured and process-oriented approach to solve business and operational problems with a highly agile approach
• Ability to operate seamlessly in a matrix organization and manage stakeholders across multiple lines of businesses
Skills:
o Demonstrate strong technical expertise in Tableau, and SQL and well verse with Adobe Analytics
o Knowledge of statistical concepts and methods, such as hypothesis testing, confidence intervals, sample size calculation, and regression analysis.
o Executive presentation Powerpoint, think-cell.
Education (include higher education, certifications, and whether required and/or preferred)
o Master’s degree in Business, Data Science or a related field
Source : Intelliswift Software Inc