Data Analyst 3: 24-01026 - Akraya Inc.

Primary Skills: Analytics, SQL, Excel, Tableau, Python
Duration: 10+ Months (Possible Extension)
Contract Type: W2 Only
Location: San Jose/San Francisco, CA (Hybrid)
Pay Range$58.00 - $60.00 per hour on W2

TALK to a recruiter NOW: Contact ROHINI @ 408-512-2455

“Work where you’re valued and paid what you’re worth”
 
JOB RESPONSIBILITIES:

We are on the lookout for a dedicated team member who can work 2-3 days in either our San Jose or San Francisco office to spearhead our marketing effectiveness measurement initiatives across various social media channels. This role involves collaborating with multi-disciplinary teams to enhance our understanding of marketing performance, enabling data-driven decisions through advanced analytics and measurement techniques. The ideal candidate will be instrumental in building automated tools for insights, setting KPI targets to evaluate investment efficiency, and designing impactful A/B testing.

• Track and report weekly on spend and key performance indicators, developing automated dashboards for ease of insight generation.
• Establish quarterly KPI targets, assess investment efficiency, and advise on optimization across social channels.
• Perform in-depth content and audience analysis to determine the most effective content for different audience segments.
• Design and measure A/B tests to confirm hypotheses, applying findings in marketing models.
• Collaborate with Social Marketers, Data Engineering, and Data Science teams to create innovative analytical tools from scratch.

JOB REQUIREMENTS:

• Extensive experience in marketing or business analytics, with a proven ability to synthesize large data sets into actionable insights.
• Proficiency in SQL, Excel, and data visualization tools such as Tableau or PowerBI; knowledge of R & Python is preferred.
• A solid understanding of data science models related to marketing incrementality and a comprehensive grasp of the cross-platform, full-funnel marketing landscape.

CALL NOW: ROHINI @ 408-512-2455

ABOUT AKRAYA
"Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a positive work environment. Voted the #1 Best Place to Work in Silicon Valley (2023) and a Glassdoor Best Places to Work (2023 & 2022), Akraya prioritizes a culture of inclusivity and fosters a sense of belonging for all team members. We are staffing solutions providers for Fortune 100 companies, and our industry recognitions solidify our leadership position in the IT staffing space. Let us lead you to your dream career, join Akraya today!"