CVP, Director - Digital Product Design, Client Prospecting Field Experiences at New York Life Insurance Company

CVP, Director - Digital Product Design, Client Prospecting Field Experiences

Job Requisition ID: 91354

Business Unit Overview:

In Marketing, you’ll dive into a world of diverse opportunities, crafting innovative campaigns, managing impactful content, and fostering meaningful connections with key audiences. Collaborate with experts across brand, digital, and strategy, leveraging data and insights to drive decision-making, unlock new growth potential, and optimize our differentiating capabilities.

Role Overview:

We’re building the next generation of innovative digital products in our industry, and we’re looking for an energetic, proactive Director of Product Design, Client Prospecting Field Experiences to lead the charge. Among other accountabilities, the Client Prospecting Value Stream is accountable for enabling our agents and advisors to conduct their own marketing activities including communicating their own brand, establishing their own websites, email campaigns, social media activity, and more. Client prospecting provides digital products, platforms, data, insights, content and other support to enable and guide agents and advisors in these critical activities.

We’re looking for a dedicated leader who can execute a strategic vision for NYL across the end-to-end life cycle of product design for this portfolio of digital platform experiences that are used by our Agents and Advisors to conduct marketing activities. Part B2B, part B2C – this role is about bringing together an understanding of marketing creative direction and content, web design, and enterprise application design. This role also isn't just about aesthetics—it’s about weaving trust, clarity, and empathy into our digital experiences. We believe in ensuring user accessibility/inclusivity throughout all digital journeys. You’ll be challenged to work on upholding this mission in every user touchpoint.

What You’ll Do:

• Direct UX strategy and product design: Proactively lead processes for UX strategy using human-centered design methodologies, ensuring it meets both business and user needs.
• Ensure better experiences and processes for client and agent-facing platforms: Partner on research with design strategy, UX research, and other insights teams (quant and qual) that supports product design projects.
• Tell your design story through compelling visualizations: Use visualizations to articulate the design direction, experience strategy, and research in a variety of storytelling deliverables, including blueprints, personas, prototypes, and more.
• Lead meetings and be an expert in industry best practices: Lead reviews and reporting on advancements and emerging industry trends in application design within Life insurance and financial services.

What You’ll Bring:

• Portfolio: You must include a portfolio or case studies as a document or link with your resume when applying. Please DO NOT use file sharing software such as Drop Box or Google Docs as we cannot access them.
• Expertise in Design Principles: Strong understanding of human-centered design principles, interaction design, visual design, and user experience.
• Education: A bachelor's in a relevant field such as Design, Interaction Design, Fine arts, or a related discipline (Master’s degree preferred). Equivalent practical experience will also be considered.
• 10 years or more in product design or UX/UI of complex multi-persona-facing experiences, with at least 5 years in a leadership or management role.
• 4 years or more in managing user/design research and testing.
• 4 years or more managing usability analysis.
• Experience with managing multiple projects in a fast-paced, very deadline-driven environment.

Your technical abilities include:

• A successful track record of shipping digital experience designs in a Scaled Agile (SAFe) environment across a range of front-ends and platforms (e.g., content management systems, low/no-code platforms, framework-based front ends, native apps).
• Understanding of technical architecture including service-oriented architecture and micro-services, data models, and front-end programming (e.g., HTML, CSS).
• Mastery of design and prototyping tools (e.g., Figma, Adobe Creative Suite) and digital whiteboard/facilitation tools (e.g., FigJam, Miro).
• Understanding of platforms & tools for project management, research/usability testing tools (e.g., Usertesting), experience/session monitoring tools (e.g., ContentSquare), and technical tools and platforms.
• Advanced skills in design for and evaluating accessibility within industry standards (WCAG and ADA).

Your leadership and communication style:

• Ability to build relationships with stakeholders: Ability to quickly develop strong relationships with stakeholders, internal teams, and external partners and facilitate and maintain alignment on complex interests.
• Superior communication skills: Ability to leverage your expert communication, presentation, and interpersonal skills with cross-functional teams, stakeholders, and executives.

And if you have this, we really want to hear from you:

• Experience delivering in Life Insurance, financial services, or other highly regulated industry for complex workflows and marketing related experiences.
• Ability to articulate with stakeholders and push projects forward.
• Strong problem-solving skills and the ability to think analytically and systemically.

Pay Transparency:

Salary Range: $140,000 - $200,000

Discretionary bonus eligible: Yes

Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs.

Our Diversity Promise:

We believe in a diverse workforce because it is our mission to advocate for the financial security and success of people in every community. This is why diversity, equity, and inclusion (DEI) are guiding principles that are embedded in our brand and our culture.

Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City
Job Segment: User Experience, Testing, Front End, Embedded, Field Marketing, Technology, Marketing