Customer Data Platform Campaign Builder (Remote) - Conexess Group, LLC

Our History:From our start in 2009, Conexess has established itself in 3 markets, employing nearly 200+ individuals nation-wide. Operating in over 15 states, our client base ranges from Fortune 500/1000 companies to mid-small range companies. For the majority of the mid-small range companies, we are exclusively used due to our outstanding staffing track record.

Who We Are:Conexess is a full-service staffing firm offering contract, contract-to hire, and direct placements. We have a wide range of recruiting capabilities extending from help desk technicians to CIOs. We are also capable of offering project-based work.

Conexess Group is aiding a large healthcare client in their search for a Customer Data Platform Campaign Builder in a remote capacity. This is a long-term opportunity with a competitive compensation package.
 

Responsibilities:

• You’ll be creating fantastic customer experiences in our Customer Data Platform, bringing about personalized, context-aware interactions.
• Our Customer Data Platform unifies our customer data and makes it available to you to create these experiences, all in one platform.
• These experiences will be omnichannel, meeting our customers where they're at in the most personalized way possible. While you'll be a hands-on doer in
  the CDP, you'll be working a lot with your business a strategy partners to make sure what you're building creates the best experience for our customers as
  possible.
• Comfortable in continuous conversation with your business partners to understand requirements and requirement changes, while also informing the business strategy based on what's possible in the CDP.

Qualifications:

• Bachelor's Degree in Data Science, IT, Business Analytics or relevant field preferred , 5+ years of experience 
• Prior experience with marketing technology required, particular those used to create multi-channel marketing campaigns.
• This could include, but is not limited to, tools such as Adobe Campaign, Adobe Marketo, Salesforce Marketing Cloud, Braze, Klaviyo, and Cheetah Digital.
• Prior experience with a Customer Data Platform sought, but not necessarily required depending on other relevant experience.
• Redpoint Global's rgOne platform is particularly relevant, but any prior hands-on CDP experience is a big plus. Example of other CDP vendors where your experience is relevant includes, but is not limited to, Action IQ, Adobe Real-Time CDP, mParticle, Salesforce, Tealium, and Twilio Segment.
• Segmentation proficiency required.You need to have demonstrated experience in audience segmentation based on customer behavior, demographics, preferences, and other groupings.
• Journey orchestration experience required.Includes setting up end-to-end recurring journeys with optimization mechanisms like choosing best outreach channel over a period of time based on previous engagement, setting up A/B tests etc.
• You should be able to speak to how the marketing technologies you've used are able to power personalized experiences or where they've perhaps fallen short in doing so.
• You should be familiar, comfortable, and passionate about data, including:
  Familiarity with data mapping, transformation and ETL processes.
• Proficiency in SQL highly valued: you don't need to be able to write SQL from scratch, but you should be able to interpret statements to assist in troubleshooting.
• Experience with data governance principles will be highly valued.
• Understanding of database structures.
• Experience designing and configuring tests to measure incremental performance as well as configuring metadata to enable their measurement.
• How data can be used to power personalized experiences.