CRO Product Manager - QuinStreet
Foster City, CA
About the Job
Powering Performance Marketplaces in Digital Media
QuinStreet is a pioneer in powering decentralized online marketplaces that match searchers and "research and compare" consumers with brands. We run these virtual- and private-label marketplaces in one of the nation's largest media networks.
Our industry leading segmentation and AI-driven matching technologies help consumers find better solutions and brands faster. They allow brands to target and reach in-market customer prospects with pinpoint segment-by-segment accuracy, and to pay only for performance results.
Our campaign-results-driven matching decision engines and optimization algorithms are built from over 20 years and billions of dollars of online media experience.
We believe in:
- The direct measurability of digital media.
- Performance marketing. (We pioneered it.)
- The advantages of technology.
We bring all this together to deliver truly great results for consumers and brands in the world's biggest channel.
Job Category
- Responsible for building the web product roadmap and strategy (widgets, lead gen forms and search-and-compare experiences) for external partners alongside account managers, media partners and analytics team.
- Managing the digital product roadmap and pipeline, overseeing the creation and launch of new products to improve performance, efficiency & scalability of our digital portfolio
- Working autonomously with a cross-functional team of developers, site managers, and designers to deliver new products and user flows to improve user engagement and monetization across our network of websites
- Identifying high-growth/high-revenue opportunities and take the lead on executing them, A/B testing, measuring them and optimizing their performance across the portfolio
- Build reports and dashboards for internal and external stakeholders involved in projects.
- Communicate results and plan next steps to keep improving site performance and measure the ROI on our efforts.
- Interacting with cross-functional teams (client managers, engineers, creative, data analysts) and become a resource for other business managers
- BA/BS required in Business, Economics, Marketing or related
- 3+ years of experience in product management
- Ability to adapt to different scopes of projects, not limited to only UX projects but also projects surrounding improving product scalability, establishing standard operating procedures (SOP) and launching new technologies.
- Capability to prioritize projects with independency, while juggling with several parallel work streams
- Excellent analytical skills combined with the ability to translate findings into strategic implications. Strong excel & data analysis skills and a willingness to "get your hands dirty" with data
- Ability to manage projects and meet tight deadlines across cross-functional groups while keeping all stakeholders involved in a fast-paced environment
- Exceptional creativity and ability to "push the envelope" in the pursuit of unrealized opportunities
- Initiative, a sense of urgency, and an adaptable "can do" attitude; enthusiasm for challenges and strong work ethic
- A/B testing/conversion rate optimization experience is a must have
QuinStreet is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, national origin, pregnancy status, sex, age, marital status, disability, sexual orientation, gender identity or any other characteristics protected by law.
Please see QuinStreet's Employee Privacy Notice here.