CRM Marketing Specialist - Fender

Fender Musical Instruments Corporation is a world-famous brand with offices across the globe. Within Fender Musical Instruments Corporation’s ("FMIC") CRM team, we aim to deliver engaging, data-driven campaigns to our subscriber base of beginner to professional players and dedicated Fender fans.

An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it’s a cultural symbol that resonates globally.

We are searching for an analytical and creative CRM Marketing Specialist based in Hollywood California. This role will largely focus on end-to-end production of email, SMS and on-site campaigns that drive engagement and sales for Fender eCommerce. The ideal candidate will have a strong understanding of email marketing best practices, audience segmentation, A/B testing and customer databases.

This role will be able to work remotely for the majority of the time, but must be local to Los Angeles, CA to be onsite in our Hollywood office as needed.

Essential Functions:

• Create and execute campaigns across email, push, in-app messaging, SMS and additional channels to grow our overall customer lifetime value
• Strategize, create, code and deploy Fender emails
• Collaborate with Marketing, eCommerce, Product, Analytics and Design teams to successfully execute on project requests, ensure marketing best practices, and capture feedback for process and program enhancements
• Drive ongoing optimization through a comprehensive A/B testing strategy, including developing best practices, and sharing learnings across the team
• Build marketing automation efforts from start to finish including targeting, list creation, campaign journeys, business approval and deployment
• Work closely with creative resources and stakeholders from writing creative briefs through hand-off of final assets to develop and deliver high quality campaigns
• Own the QA process for emails and related landing page content, including detailed proofreading of emails for clarity, grammar, spelling, linking, tagging and overall user experience
• Track and report on various CRM campaign metrics on a daily/weekly basis
• Additional duties as assigned

Qualifications:

• BA/BS in Marketing, Communications, or related field
• 2-3 years of experience in email marketing, loyalty or CRM roles
• Intermediate HTML/CSS coding skills for email and hands-on experience with an enterprise-level email service provider
• Experience managing projects through Workfront, Trello, JIRA or similar platforms
• Comfortable with Excel and other data analysis tools such as Tableau and Amplitude
• Proven ability to juggle multiple projects and maintain a sharp attention to detail
• Effective cross-functional communication and organizational navigation
• Enthusiastic, goal-oriented, and team-driven

About Fender Musical Instruments:

Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Presonus®, Gretsch®, Jackson®, EVH®, Charvel®, Bigsby®, and Groove Tubes®, among others. For more information, visit www.fender.com. FMIC offers a competitive benefits package which includes medical, dental, 401(k), paid time off, and an equipment purchase program to help you get the band back together. Fender Musical Instruments Corporation is an equal opportunity employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, disability, veterans’ status, sexual orientation, or any other protected factor.

Fender is required by law in certain jurisdictions to include a pay scale in the job posting for this position.  “Pay scale” means the salary or hourly wage range that Fender reasonably expects to pay for this position; it is neither a promise nor a guarantee of the compensation that the successful candidate will receive.  The pay scale for this position takes into account the wide range of factors that Fender considers in making compensation decisions, including, without limitation: skill set, experience, and training, licensure and certifications, and other business and organizational needs.  If this is a remote position, the pay scale disclosed herein may be adjusted further based upon the applicable geographic differential associated with the location from which the successful candidate will work.  Please note that it is not typical for a Fender employee to be at or near the top of the pay scale for their role – especially as a new hire – and compensation decisions are dependent on the facts and circumstances of each case.  Subject to the foregoing, the current pay scale for this position is $60,500-$80,000.