CRM Marketing Specialist II - iHerb
Irvine, CA
About the Job
Job Summary:
The role of the CRM Marketing Specialist II is to plan, develop, and execute email marketing campaigns for iHerb's domestic and international markets. This position will collaborate with in-house creative teams, translators, and IT to guide the development, execution, optimization, and reporting of email, mobile push, in-app messages, and SMS campaigns.
Job Expectations:
Develop and execute email, mobile push notifications, in-app messages, and SMS campaigns that drive revenue growth through retention and cross-selling.
Build and execute welcome series emails, referral rewards program drip campaigns, shopping cart abandonment emails, and other lifecycle campaigns.
Report on results of email campaigns including opens, click-through rates, revenue, unsubscriptions, product performance, etc.
Develop and continually optimize toward an efficient email production process, maximizing both internal and external resources.
Use data to understand our customers better and improve our communications' open rate and timing.
Keep abreast of the industry's best practices and technology.
Collaborate in the management of 3rd party vendors.
Proactively identify opportunities for process improvement and execution complexity
The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job. Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.
Knowledge, Skills, and Abilities:
Required:
Experience with ESPs and building business requirements for list segments, workflows, and triggered events—knowledge of Iterable and Simon Data a major plus.
Knowledge of email best practices including targeted lists, subject lines, messaging, deliverability, and CAN-SPAM/anti-spam legislation.
Experience with Google Analytics
Error-free, clear, and engaging copywriting.
Knowledge of HTML a plus.
Detailed and deadline-oriented with excellent project management skills.
Preferably bilingual in Arabic, Korean, or Japanese
Equipment Knowledge:
Experience with Microsoft Office Suite (Word, Excel, PowerPoint)
Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred
Experience with project management tools such as Asana
Experience Requirements:
Generally requires 3-5 years of experience as an email marketing specialist in an e-commerce environment.
Education Requirements:
Bachelor's Degree in Business, Marketing or related field preferred, or a combination of education and equivalent work experience.
#LI-LR1
The anticipated pay scale for this position can be found below, however the pay range applicable to you may vary by geographic location based on where the job is located or where you work. The final pay offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and years of experience within the job, the type of years and experience within the industry, education, etc. iHerb, LLC is a multi-state employer and this pay scale may not reflect positions that work in other states or locations.
Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical, dental, vision, and basic life insurance programs and may enroll in our company's 401(k) plan. Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the company's policies. Employees will enjoy paid holidays throughout the calendar year. Eligibility requirements for these benefits will be controlled by applicable plan documents.
Hired applicant may be awarded Restrict Stock Units and receive annual bonuses pursuant to eligibility and performance criteria defined in the respective plan documents and policies.
For more information on iHerb benefits, visit us at iHerbBenefits.com.
Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to staffingvendors@iherb.com. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.
About iHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earth's best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.
We're the world's largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we've been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries.
Our vision is to become the #1 destination for health and wellness across the world.
With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:
Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly ·
Embrace Diversity & Inclusion · Strive for Simplicity
iHerb Benefits
At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for.
iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.