Creative Marketing Manager - Needham Bank

Creates and updates a wide variety of marketing collateral including print ads, direct mail, brochures, annual report, digital assets, and both internal and external websites. Provides creative input on marketing campaigns, working with both internal and external resources to ensure material is on time, on budget and on brand.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Manage and directly contribute to/participate in day to day Marketing tasks and deliverables
• Partner with SVP/CMO & FVP Marketing Director to determine best utilization of in-house capabilities and external resources for creative projects
• Create and update marketing collateral including print ads, direct mail, brochures, annual report, digital assets, intranet, website, digital marketing and ATM screens, all NB digital products (online banking, mobile banking, online account opening for bank products, etc.) Create all NB card designs and supporting collateral material
• Supervise external creative vendors as needed
• Coordinate production of content which cannot be produced in-house (for example, video, TV or more complex campaigns)
• Write copy as needed for marketing collateral including digital, social and print
• Project management for Marketing sponsored programs, enhancements and campaigns
• Build campaigns to increase core deposits and loan volume, deepen customer relationships, and attract new customers

JOB REQUIREMENTS

• Successful creation and timely deployment of marketing programs with specific goals and metrics to monitor their achievement
• Must be familiar with financial institution operations and procedures, products and services, and the production of marketing materials
• Excellent attention to detail and ability to work on multiple projects simultaneously.
• Must have working knowledge of Truth in Savings, Truth in Lending, UDAAP, and CANSPAM regulations as they pertain to marketing, communications and graphic design.
• Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
• Ability to write copy, provide graphic design, and engage in social media/public relations activities
• Develop targeted direct marketing activities and measure results
• Assist in the creation of written customer communications
• Collaborate with division heads to achieve sales goals
• Ability to think creatively about ways to achieve Needham Bank’s corporate objectives
• Ability to adhere to Needham Bank’s Core Values including Focus on Customer Relationship, Embrace Change, Work as a Team, Be an Asset to Your Community, Always Learn, and Do the Right Thing.

EDUCATION & EXPERIENCE

• Bachelor’s degree in marketing, business, or equivalent work experience
• Minimum of 4 years of financial services marketing experience including the creation of marketing material
• Experience with design/creative software

WORKING CONDITIONS/PHYSICAL DEMANDS

• Normal business office environment

Needham Bank offers a competitive salary and an amazing benefit package for a full-time employee which includes fully paid medical and dental insurance, HRA, 401(k) plan with an 8% bank match, paid time off (PTO), paid holidays, a bonus program, flexible spending accounts, vision service plan, group term life insurance, short and long term disability insurance, tuition reimbursement, and an Employee Assistance Program. We offer a great benefit package to our eligible part-time employees as well.

At NB, we are dedicated to building a diverse, inclusive and authentic workplace - if you are excited about this role, but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.

Needham Bank is an Equal Opportunity/Affirmative Action Employer. Needham Bank will provide all applicants for employment and all employees with equal opportunity for employment and promotion regardless of race, color, religion, gender, national origin or ancestry, age, disability, veteran status, military service, sexual orientation, genetic information, or gender identity.