Creative Marketing Manager - AEG Presents HQ

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer. 

Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations. 

If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!

Position Summary:

The Creative Marketing Manager is responsible for developing content strategy for AEG Presents venues, tours, and festivals. This role will collaborate with marketers as well as internal and external designers to provide creative solutions for all AEG Presents marketing initiatives. This position will also write copy for social accounts with the primary objective of demonstrating social and creative best practices for other business units, while also growing engagement and reach. Reporting on content performance and using data to drive content creation is a key function of this role.

Essential Functions:

• Write creative briefs, translating marketing priorities and stakeholder vision into clear and actionable direction for designers.
• Handle communication with project stakeholders and creative personnel, keeping projects on deadline and under budget.
• Execute creative strategy across AEG Presents venues, tours, and festivals. Brainstorm creative concepts to meet marketing objectives, primarily supporting social ad campaigns.
• Attract, establish and maintain relationships with creative agencies and freelancers, so we can choose the right creative collaborator for each project.
• Report on social content performance and share meaningful insights with actionable next steps with marketers, talent buyers or global partnerships.
• Write copy for tour, festival, and regional marketing priorities.
• Advise marketers on social trends, new tools, applications, channels and new social platforms.
• Monitor creative trends and provide inspiration for content initiatives.
• Produce content capture opportunities with artists by organizing shoots in studio or at concerts and festivals.

Required Qualifications:

• BA/BS Degree (4-year)
• 4-6 years related work experience.
• Possesses knowledge and experience in marketing, knows how to drive awareness, engagement, and conversion.
• Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples if possible).
• Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing.
• Exhibits the ability to jump from the creative side of marketing to the analytical side, able to demonstrate why their ideas are analytically sound.
• Ability to create clear, meaningful reports.
• Displays in-depth knowledge and understanding of social media platforms, their respective participants, and how each platform can be deployed in different scenarios.
• Maintains excellent writing and language skills, can write effective copy.
• Displays ability to effectively communicate information and ideas, can collaborate with a wide range of personalities.
• Is a team player with the confidence to take the lead and guide other employees when necessary.
• Stays up to date on the latest creative and marketing trends.
• Experience with capturing content is a plus.
• Keeps up with artists + content creators and shows a love of art and music.

Pay Scale: $67,000-$98,257

AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside his/her normal description.