Creative Director - Rep Fitness

JOB DESCRIPTION

Job Title: Creative Director

Department: Creative Team

Reports To: CMO

FLSA Status: Exempt

Compensation Base Range: $110,000.00 - $130,000.00 Annually

WHO WE ARE:

REP designs world-class, innovative gym equipment that is sold around the world, and we are now expanding into apparel, supplements, athletes, and events. REP was established in 2012 by two brothers who shared a deep passion for fitness. From our humble beginnings of selling bumper plates out of a small garage, REP has experienced remarkable growth, now occupying over 300,000+ square feet of office and distribution space in the USA and internationally. With a dedicated team of over 150+ fitness enthusiasts, our mission is to "Improve Lives by Sharing our Passion for Strength." Our commitment to innovation, customer service, and value sets us apart.

We believe in building a culture centered around fitness, so we specialize in outfitting home gyms, commercial gyms, and strength and conditioning facilities. Our dedication to excellence has been recognized multiple times when we were featured in the Inc. 5000 fastest growing private companies in 2018 and 2021 and then voted the best home strength product launch in 2022 by Garage Gym Experiment. Our team works out together, and we regularly invite fitness superstars to join us. We organize fun challenges to test our limits - and the limits of our equipment.

At REP, we continue to grow and bring new opportunities for those who want to be a part of a winning team. We firmly believe that being surrounded by like-minded individuals fuels creative energy and fosters a fun and collaborative work environment. This role is based in our state-of-the-art headquarters with a bright, spacious, shared workspace; scenic views of the Rocky Mountains; and a kitchen always stocked with healthy snacks, protein powder, and coffee. We offer a hybrid work environment with a minimum of three days in the office, but there's flexibility about which days and hours.

OUR CORE VALUES:

Think Like a Customer - We empathize with our customers; understand the 'why' behind every decision we make

Progress not Perfection - We don't let perfect get in the way of good; we are better today than we were yesterday

Positive Attitude - Be a glass half-full kind of person and remember to have fun

Teamwork without Ego - We put the team above ourselves; we only win together

Take Initiative - We drive momentum; if there is an opportunity to make us better, we want to hear it

WHAT'S IN IT FOR YOU:

Our commitment to quality and transparency applies not only to our products, but to our people. We are focused on creating a fun, exciting, collaborative space that's centered around health and well-being. We empower everyone on our team to take control of their careers and balance their work and life in a modern, fast-paced environment.

We offer an exceptional compensation package which includes:

DAY ONE BENEFITS!

• Medical, Dental, Vision (Competitive Benefits Packages Offered)
• Health Savings Account (HSA) with employer contributions
• Flexible Spending Account (FSA) options
• LTD/STD, Life and AD&D (100% premiums covered by REP)
• 401k and Roth options with employer match up to 4%
• Employee Assistance Program (EAP)

RECHARGE YOURSELF!

• 5 weeks of PTO accrued during your first year
• 48 hours of sick leave annually
• 7 paid company holidays with an additional floating holiday
• Paid Parental leave after 6 months of employment
• Birthday - Paid day off

PUMPED-UP PERKS!

• Unique bonus structure that rewards exceptional individual performance as well as company-wide performance
• Quarterly funded company perks
• Full access to employee gym
• Employee discount on REP equipment and apparel
• Daily snacks and drinks provided by REP (for onsite employees)
• 'Fitness' casual attire
• Company and team building events
• Professional growth and development within the organization
• LIFE-WORK balance

ABOUT THE ROLE:

As REP's Creative Director, you will be the visionary behind all creative output, driving the brand's look, feel, and voice across all channels. This is a role for a bold, innovative leader who can translate strategic objectives into captivating campaigns and visual experiences that resonate deeply with REP's audience. You'll collaborate closely with the Brand and Marketing teams, overseeing and elevating REP's visual execution across digital, print, social, video, and experiential channels. With a team of producers, videographers, photographers, and freelancers under your leadership, you will foster a culture of creativity, collaboration, and excellence.

ESSENTIAL FUNCTIONS: include the following. Other duties may be assigned.

• Strategic Leadership: Develop and execute REP's brand and creative vision, ensuring consistency and alignment with the brand's mission
• Campaign Development: Oversee and lead the creative direction for integrated marketing campaigns, including video, social, digital, ensuring high-impact, on-brand storytelling.
• Content Production: Collaborate with production teams, from ideation to final execution, ensuring that creative output meets brand and quality standards across all channels.
• Project Management & Prioritization: Oversee creative project timelines, prioritize initiatives, and ensure timely delivery of high-quality work, balancing brand goals with team capacity and resource allocation.
• Brand Consistency: Establish and maintain brand guidelines, elevating REP's visual and verbal identity across all touchpoints.
• Team Leadership: Manage, mentor, and inspire your team fostering a collaborative, innovative, and high-performance creative culture.
• Cross-Department Collaboration: Work closely with Brand, Marketing, Product and Sales teams to align creative strategies with business goals, product launches, and marketing initiatives.
• Innovation & Trends: Stay on top of industry trends, emerging technologies, AI-driven creative tools, and competitor strategies to continually elevate REP's creative output and keep the brand at the forefront of design and content innovation.
• Data-Driven Insights: Use performance data, consumer research, and audience insights to guide creative decisions and improve future campaigns.
• Stakeholder Education on Brand Standards: Regularly educate cross-functional teams on REP's brand standards to foster a shared understanding of the brand's identity. Host workshops or create resources to ensure that every department understands the importance of brand consistency in their work.

SUPERVISORY RESPONSIBILITIES:

• Delegates authority to carry out work of a unit to subordinate supervisors or managers.
• Team Leadership: Directly supervise a team of photographers, videographers and producers, providing guidance, support, and constructive feedback to foster professional growth and development.
• Performance Management: Set clear goals and performance expectations for the creative team, conducting regular check-ins and annual reviews to ensure alignment with REP's objectives and individual career paths.
• Resource Allocation: Manage team resources, assign projects based on skill sets and priorities, and adjust workloads to optimize team efficiency and meet deadlines.
• Mentorship & Development: Identify strengths and growth areas for team members, facilitating ongoing learning opportunities, mentorship, and career development pathways.
• Creative Review: Oversee the quality of all creative work, conducting regular reviews and approvals to ensure brand consistency, innovation, and adherence to REP's standards of excellence.
• Cross-Functional Collaboration: Act as the main point of contact between the creative team and other departments, ensuring open communication, collaboration, and alignment on project objectives and timelines.
• Recruitment & Onboarding: Support hiring processes and onboarding for new creative team members, building a strong, capable team aligned with REP's values and culture.

WHAT YOU WILL BRING:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public.
• Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
• Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.

COMPUTER SKILLS:

• Adobe Creative Suite: Advanced proficiency in Photoshop, Illustrator, InDesign, Premiere Pro, and After Effects to support design, video editing, and motion graphics needs.
• Project Management Tools: Experience with tools like Asana or Monday.com managing timelines, task assignments, and team collaboration.
• Data & Analytics Platforms: Familiarity with Google Analytics, social media insights, and other analytics tools to assess campaign performance and guide creative strategies.
• AI & Design Technology: Knowledge of AI-powered creative tools (e.g., Adobe Sensei, Midjourney, DALL-E) and emerging tech trends to enhance content creation and efficiency.
• Microsoft Office & Google Workspace: Proficiency in Word, Excel, and PowerPoint for reporting, presentations, and cross-departmental communication.
• Digital Asset Management (DAM) Systems: Experience with DAM platforms for organizing, storing, and managing creative assets efficiently. (BrandFolder)

EDUCATION AND/OR EXPERIENCE:

• Bachelor's degree (B. A.) from four-year college or university; or ten plus years related experience and/or training; or equivalent combination of education and experience.

CORE COMPETENCIES:

Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy and enthusiasm.

Resourcefulness - Securing and deploying resources effectively and efficiently.

Collaborates - building partnerships and working collaboratively with others to meet shared objectives.

Self-Development - Actively seeking new ways to grow and be challenged using both formal and informal development channels.

Cultivates Innovation - Creating new and better ways for the organization to be successful.

Strategic mindset - Seeing ahead to future possibilities and translating them into breakthrough strategies.

Plans and aligns - Planning and prioritizing work to meet commitments aligned with organizational goals.

Optimizes work processes - Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement.

PHYSICAL REQUIREMENTS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is constantly required to sit and use hands to operate the telephone, type and operate the computer and mouse. Physical effort may include stooping, kneeling, touching, feeling, reaching, standing, walking, pushing, pulling, lifting, fingering, grasping, talking, hearing, and repetitive motions. The employee is frequently required to talk, hear, and bend and twist neck. The employee may occasionally lift and/or move up to 50 pounds and rarely lift and/or move up to 100 pounds assisted. Specific vision abilities required by this job include close vision and distance vision.

REP provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, REP complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

This specification is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions that will be given this title and shall not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. The use of a particular expression or illustration describing duties shall not be held to exclude other duties not mentioned. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to effective customer service delivery, and the ability to work productively as a member of a team or work group are basic requirements of all positions at REP.