Creative Director Healthcare Vertical - FL - Baldwin & Obenauf, Inc.

CREATIVE DIRECTOR – HEALTHCARE: St. Petersburg

We’re a creative-driven, full-service boutique agency with big name clients like Verizon, Mastercard and Johnson & Johnson. You’re a conceptual creative director with strong digital chops and a portfolio that most would envy.

We’re growing like crazy and have an immediate need to add a strong, team player to our healthcare team. Here’s the download:

 We need a hands-on, creative director located in our St. Petersburg, FL office who will be responsible for building an amazing team and managing (staff and freelance) art directors, UX designers, motion designers and writers. The best fit would be someone with an entrepreneurial spirit, passion for effective communication design, strong attention to detail, and a natural born leader of multi-disciplined, collaborative teams.

RESPONSIBILITIES:

• All candidates must be able to work hybrid / onsite in our St. Petersburg office, currently 2x week with a goal to be 3x week in 2025.
• Creative lead for multi-channel B2B and B2E brand initiatives – print, web, mobile, social, video, and experiential in healthcare industry.
• Generate innovative and breakthrough ideas for clients.
• Drive the creative aspects of new business pitches from conception through final presentation.
• Inspire, oversee and directly mentor creative staff.
• Explain, internally and externally, rationale for creative choices.
• Ensure the agency’s visual and interaction design work is on par with the best in the industry.
• Coordinate with Strategy and Account to ensure client understanding/buy-in and ensure alignment with business objectives of the client.
• Work directly with Project Management and Account to ensure accurate and consistent estimates, budgets, contracts, timing and planning.
• Create lasting client relationships based on value, quality, and responsiveness.
• Stay current on emerging trends in online consumer behavior, technologies and design.
• Contribute to insights and strategic direction of Creative Briefs.
• Remain focused on the metrics and results of our projects and help guide optimization efforts after launch.
• Keep the team continually engaged on profitable endeavors (with the assistance of Operations) to drive revenue growth.
• Help perform staff evaluations and motivate for excellence.
• Help evolve internal process as it relates to the workflow of creative projects.
• Represent the agency as a creative thought leader.

REQUIRED:

• At least 5 years in a creative managerial role at an agency, with some in-house studio/agency experience allowed
• Direct leadership involvement and demonstrated design/stewardship on significant brand initiatives for world-class clients.
• Strong portfolio of conceptual and design work.
• Management experience with creative and technical teams.
• Solid, hands-on experience creating impactful visual design while working within an established brand system.
• Subject matter expertise in digital, video, print, and social mediums and their potential to express ideas.
• Versed in principles of user-centered design, including information architecture, UI design, and overall usability for Websites and applications.
• Strong presentation and communication skills (both written and public speaking). Comfortable presenting to corporate executives at Fortune 100 brands.
• Experience with Adobe Workfront a plus.

ROLE SUMMARY

The focus of this job is on achieving results which are aligned with the larger picture of the organization and its strategic goals. Initiative, coupled with a sense of competitive drive, and the ability to stay focused on results despite changing conditions, is the key to achieving the performance objectives of this job. Because environmental and organizational conditions change rapidly, the work involves innovation and creativity in generating ideas for quick response. Decision-making is focused on implementing practical, timely solutions. The job requires getting things done quickly and handling a variety of activities. Self-assurance, and the confidence to purposely drive toward results while constantly problem-solving and engaging the commitment of others is essential. A leadership style that is firm and goal oriented, and yet motivates, trains, and engages others in an enthusiastic way is important. 

The emphasis on building rapport and relationships with individuals and groups requires an outgoing, poised and persuasive communication style. Because the pace of the work is faster than average, the ability to learn quickly and thoroughly while continually recognizing and adapting to changing conditions is critical. The scope of the job may require effective delegation to proven people. Especially routine and repetitive details should be delegated but with responsibility for follow up and accountability for timely results. While the job requires the ability to act independently, a sense of urgency and the confidence to handle a variety of challenges, a full commitment to the success of the business and high standards of achievement are expected in this position. The emphasis is on results, and effective systems that achieve results through and with people, rather than on the details of implementation. The job environment is flexible, constantly changing and provides growth opportunity, recognition and reward for the achievement of business results.