Creative Director, Copy - AbbVie
Irvine, CA
About the Job
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.
Job DescriptionThe Creative Director, Copy is known as a leader in the Creative Department, responsible for the growth of business and people on assigned brands. Recognized as a champion of Brave, Authentic, and Inspiring ideas. Partners closely with Editorial, Art, and Account, along with Creative Management, to ensure that clients are satisfied with the quality of our creative work, the value of our services, and our responsiveness to their needs.
This is a hybrid position and requires the ability to commute to our Irvine, CA office at least 3 days per week.
Creative/Hands-on Work (50%)
- Helps develop and review creative briefs with Account partners
- Oversees multiple brands/projects and manages a team of writers
- Actively participates in client meetings; co-leads strategy sessions with Account
- Shares responsibility with Account and Art for shaping strategy and positioning
- Leads creative presentations
- Leads new business efforts as required
- Attends market research as appropriate
- Understands that advertising is a service industry that sometimes requires extra time and effort to meet client commitments
Management (25%)
- Assigns writers best suited for each project based on ability and workload
- Manages workloads to maximize productivity of the Copy team, ensuring that everyone is billable
- Works closely with other team leads to ensure jobs stay on track with deadlines and budgets
- Guides award-worthy creative execution with constructive feedback and clear direction
- Provides written and face-to-face feedback for annual performance reviews, as well as ongoing feedback throughout the year
- Identifies and interviews prospective creative candidates
Leadership (25%)
- Fosters excellent client relationships
- Works with Account partners to grow business with existing clients
- Works with Creative Management to address performance, workflow, and quality issues
- Anticipates potential problems and proactively champions solutions
- Assures that all copywriters are trained and mentored to maintain the expectations of the agency and the client, and to meet their own career goals
- Consistently demonstrates to clients an understanding of their brands and marketing challenges, and is responsive to their strategic and creative needs
- An agency ambassador at client meetings
- 10+ years’ pharmaceutical advertising agency experience
- BA degree or 4-8 years equivalent business experience in the pharmaceutical or related industry with proficiency in Microsoft Office, Adobe platforms, and a range of project management tools
- Strong business acumen including understanding drivers of profit and loss; using resource utilization reports and scopes of work to inform staffing decisions; leveraging available information and resources to drive operational efficiency.
- A proven track record of creative ability; successful client contact experience; an excellent presenter, collaborator, manager, and mentor; strong marketing and strategic abilities; deep understanding of science and healthcare; strong understanding of MLR Medical/Legal/Regulatory review processes and requirements; exceptional copywriting skills in all media
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
This job is eligible to participate in our long-term incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
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