Creative Director/Copy - Big Communications

Company Description

Big Com is a creatively focused marketing and advertising agency based in Birmingham, AL, dedicated to helping national brands connect with the 95+ MM consumers in the rapidly growing Southeast.

Started as a PR firm, Big brings a unique earned media mindset to every assignment, constantly pushing to make every idea, every activation, every marketing solution that much bigger. As a result, we look to hire the restless – those self-starters who are never completely satisfied, but instead push and keep pushing to make the most of their ideas all the way through execution.

Finally, experience and expertise are certainly critical considerations for the agency when it comes to hiring. But so too is enthusiasm and empathy. We work constantly to improve and protect our culture. So, while your talent might get you an interview at Big, ultimately, it’s chemistry that will get you a desk.

Creative Director/Copy

As Creative Director/Copy you will be expected to roll up your sleeves and develop breakthrough ideas that are on strategy, on brand and that achieve our clients’ objectives. You will also act as creative director on designated projects, mentoring and leading a team of talented writers and art directors providing insightful feedback and helping them to sell through the work. You will be measured on the quality of our creative output.  

Direct Report

In your role, you will report to the Executive Creative Director.

Responsibilities:

•           Demonstrate true leadership every day – nurturing and shepherding Big Ideas through the agency

•           Actively train, mentor and manage mid-level creatives, acknowledging exceptional thinking and setting the bar high with your own contributions

•           Provide clear/objective critiques of creative work during development

•           Make well-rehearsed presentations internally and to senior-level clients, helping Account Management to “sell” our clients what they need, not simply what they want!

•           Attend creative reviews with clients, anticipating their questions and successfully selling the strongest work

•           Remain current and communicate industry trends and techniques to colleagues

•           Organize and run creative projects, manage creative resources and budgets, and help the agency deliver against aggressive timelines

•           Execute flawlessly, even under aggressive timelines

•           Conduct regular one-on-one check-ins with your people, writing and delivering annual performance reviews

Qualifications / Requirements:

•           10+ years’ experience working within an advertising agency

•           5+ years’ experience working as an integrated marketing copywriter

•           A strong portfolio of work that demonstrates the breadth of your experience across traditional and digital media, including everything from broadcast TV to writing in the social media space

•           A solid understanding of current and emerging technologies

This position is based in our Birmingham office, so if you are local or open to relocation we would love to talk with you