Creative Director: Campaigns - ServiceNow

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

A conceptual creative leader who can lead the design and execution of impactful, brand-building and demand-generating campaigns. This role will work with a cross-functional team of designers, copywriters, brand managers, internal partners, and external agencies to establish strategic and creative approaches to integrated campaigns that are comprised of digital display, social, activations, video and more! A creative leader who can dream up and implement innovative ways for us to tell the story of our brand, platform and solutions – in ways that surprise and delight our audiences across a variety of channels.

Responsibilities:

• Set the creative “vision” for campaigns – one that is based on our brand vision, product truths, customer insights and knowledge of the customer journey.

• Work cross-functionally with a range or stakeholders – acting as a strategic and conceptual creative partner for development of campaigns that will land in markets around the world.

• Lead teams, contractors and/or our agency partners to create campaigns that build our brand and generate demand.

• Contribute to the creative brief process - working with strategists to translate stakeholder input into sound creative strategy that will drive impactful creative work.

• Bring digital-first thinking to every assignment/task – and partner with stakeholders to optimize digital creative in real-time based on in-market performance data.

• Champion long-term initiatives that deliver success across a broader area of impact.· Ensure creative output and campaign work is efficient, scalable, and integrated.

• Actively train, mentor and manage junior-level creative team members to take creative risks and do their best work. 

Qualifications

• A minimum of 15 years of experience in the creative industry – with at least 5 years working on integrated, digital-first campaigns as part of an in-house team.

• Exceptional ability to lead, influence, and work across organizational boundaries with a consistent history of cross-functional collaboration.

• Proven ability to lead by example and consistently inspire creative colleagues to create differentiating, pioneering ideas that conceptualize world-class solutions.

• Obsessed with finding the inspiring truths that lead to creative thinking that solves creative problems and propels our brand into the future.

• Strong presenter with an ability to sell creative thinking and ideas across the organization and with senior-level executives.

• Must be a believer in the power of brand - and the importance of applying the brand consistently across all customer touchpoints.

• A curious learner with a growth mindset and an ability to quickly absorb information and learn on the job.

• Experience working on B2B business (ideal, but not required).

• An expert in Adobe Creative Cloud (you can get hands-on and create great work)