Creative Activation Manager - Holiday Oil

Job Purpose

The Creative Activation Manager is a key part of the Marketing and Branding team at Holiday. This position will closely work with the Marketing Director and Content Manager to develop in-store printed graphics and messaging in-line with the company's branding standards. In addition, this role will oversee Holiday's digital media efforts, including by not limited to - social media graphics and messaging, website maintenance, and in-store media production. The Creative Activation Manager will track and report digital data to leadership, execute customer-facing contests, and create content for internal communications including the Monthly newsletter.

Duties and Responsibilities

Graphic Design:

• Develops all graphics for monthly promotions with vendors.
• Works with cross-functional departments to create messaging and graphics for internal use including menus, signage and other collateral.
• Translates content to fit publishing media, video production and social media.
• Coordinates all printing and delivery of materials with print vendors.

Social Media:

• Maintains social media calendar based on promotional activities.
• Designs and creates social media posts across all platforms.
• Responsible for all social media posting and commenting across all platforms
• Monitors and responds to all social media comments.
• Facilitates social media contests and giveaways.
• Tracks and reports on all platform engagement.

Website and Digital Media:

• Maintains company website
• Creates original media content for use at pumps and in-store
• Follows current trends of SEO search and ensures optimization of the company's digital channels

Skills and Education Requirements

• 3-5 Years experience in graphic design required.
• Must be proficient in Adobe Creative Suite - Illustrator, Photoshop, InDesign, and Premiere Pro.
• Must be detail-oriented and possess excellent planning, organizational and project management skills.
• Able to work well in both team and self-managed environments.
• Excellent communication skills verbally, written and spoken.
• Relevant knowledge of online tools and marketing trends.
• Ability to learn quickly and to execute programs.
• Ability to work in a fast-paced and high-volume environment.
• Proficient with Microsoft products including Outlook, Word, Excel, Teams, PowerPoint and other programs as needed.
• Strong command of English language, bilingual a plus.
• Must possess a valid Utah Driver License.
• MVR with safe driving record required.