CPP Field Marketing Manager - East Region - Land O'Lakes Inc.

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CPP Field Marketing Manager - East Region

This position is remote (virtual) and offices from home but must be located within the territory which is the East Region of the US. States listed below.

The CPP Field Marketing Manager has responsibility for crop protection pricing and marketing execution in the assigned Sales Business Unit (BU), in this case, supporting the East BU (Illinois, Ohio, Indiana, Michigan, New York). Additionally, the Field marketing Manager supports development and connection of key market insights to local strategy. The role reports to the CPP Field Marketing Director Team Leader with a dotted-line report to the East Sales BU Leader.

The Field Marketing Team has responsibility for partnership between Strategic Marketing and Sales, partnering to leverage and align resources with opportunities and advocating for the team cross functionally including coordination with procurement, finance, IT, agronomy and product development, etc. The Field Marketing team acts as the funnel to and from the field, providing insights to Marketing as the "voice of the field" and pushing communication and key programs to their assigned BU. This leader is highly focused on driving local strategy and execution against WIGs ("wildly important goals"); local strategizing and approvals of marketing funds. The role allows for increased efficiency and speed of decision making freeing up people leaders to manage the broader business.

The Field Marketing Manager works in tangent with a regionally assigned Seed Field Marketing Manager as a part of an 11-person team comprised of 6 CPP Field Marketing Leaders across BUs and 5 Seed Field Marketers (formerly called Seed Execution Leads).

Duty or Area of Responsibility:

35%
Leads crop protection pricing strategy & execution to include:
Influencing / Executing Forecasting andStrategic planning

Discretionary marketing spend management

Allocations execution

Support Marketing program launch and new product deployment and training

Early Advantage target management

Consults on returns exceptions and target management

Bulk fill and package fill program

Discontinued list execution

Support the execution on AARx and other specific programs to increase volume, market share, and internal and owner margin

Partner with and across Marketing teams including P&L leads, Market Activation and Pricing / Data teams to develop and execute on marketing programs tied to BU

Communication liaison to/from Marketing to/from Sales

30%
Leads regional pricing strategy & execution to include:
Scrimmage Leadership - Igniting Growth initiatives

Market correction sales support (PROS)

Strategic thought leadership for decoupling price on CPP products and services

New SA & LCC migration and management

Current JV pricing and cost management

Dividend positioning within WFU's total offer

Strategic thought leadership for future bundle pricing

Work with P&L marketing teams and Procurement on national pricing decisions

Assess portfolio value to market and gain insight into value and competitive positions on a regular basis

Works with BU sales leads and Account Managers in identifying margin opportunities through key product focus and profitability analysis with key customers

20%
Leads regional execution strategy and key account connection to include:
Lead business planning (BU CPP plan and Account CPP plan support)

Key Owner Engagement (direct support and relationships)

Supplier Partner collaboration (eg. Regional level, annual programs)

Strategic thought leadership for Advanced Acre positioning at key accounts

Assess portfolio value to market and gain insight into value and competitive positions on a regular basis

Works with BU sales leads and Account Managers in identifying opportunities through key product focus and profitability analysis with key customers

10%
Leads BU Level Market Intelligence & Communication:
Market Intelligence (utilize analytics to drive regional insights, competitive intelligence, local BU-level micro market insights)

Lead weekly calls to coordinate activities with sales business units, Seed, Services and CPP (e.g., BU Level CPP communication Calls)

Feedback loop to Strategic Marketing

2-way Market Intelligence for the BU & WFU

5%
Coaching & Development
Support coaching and development of BU Sales teams and other Marketing teams (e.g., Pricing & Data)

Required Experience/Knowledge/Skills (to be able to perform this job):
BS/BA in business or agricultural field.

10+ years of sales and/or marketing experience

Experience with CPP business, ideally within the assigned BU (products, programs, customers, agronomic practices, etc.)

Strong written and oral communication skills

Ability to champion critical business needs and experience in change management to inspire and lead change initiatives

Ability to drive organizational priorities

Experience participating in and leading cross-functional teams

Proven ability to influence and collaborate with stakeholders

Ability to provide clear vision, direction and feedback

Ability to make timely decisions and communicate appropriately

Ability to multi-task

Project management skills

Experience in increasing productivity and efficiency

Works well in group problem solving situations and has ability to develop alternative solutions

Maintains composure under pressure and keeps emotions under control and treats others with respect, courtesy and consideration

Essential Functions/Work Environment:
Up to 30% travel (daily, extended hours and some overnight stays).

Competencies:
Lead and Embrace Change

Demonstrate Agility

Execute with Focus and Accountability

Engage and Include

Act Strategically

Make Insightful Decisions

Business Acumen

Exemplify Land O'Lakes wide leadership competencies: Collaboration, Innovation, Courage, Ownership, and Decisiveness

Grade:

E15