CPG - Brand Manager - Gummi World

Company Overview:

Intiva Health is a fast-growing health tech company that engages in multiple lines in the healthcare sector across the United States. Intiva Health is headquartered in Austin, Texas and led by top industry talent and exceptional professionals.
 

Position Overview:

We are looking for an experienced Brand Manager to develop and implement marketing activities that increase brand value, awareness and market share in the Consumer Packaged Goods space. As a Brand Manager you will work closely with different teams to create and execute marketing initiatives that resonate with the target market and increase sales. You will also be tasked with developing budgets, forecasting sales figures and assessing KPIs and ROI.

To be successful as a Brand Manager, you should have a good understanding of consumer behavior, be up-to-date on market trends and continuously monitor competitor activity. You will also be responsible for conducting research, analyzing data, developing go-to-market strategies and reporting on brand performance. The ideal candidate will have a manager mentality, with a disruptive growth mindset, agile decision-making abilities, strong influence and leadership skills.

Qualification:

• Bachelors degree - Marketing, or Business with a concentration in Marketing
• 5 years of relevant experience - agency setting as a brand manager
• Experience with start-ups and mass-market brands in the CPG space

• Expert knowledge about marketing and related subjects - advertising, market research, consumer behavior, marketing analytics
• Proven track record of performance in an organization that is regarded for superior products/services
• Strong culture and team development, including leadership, communication and interpersonal skills. 
• Strong collaboration and influencing skills across internal/external functions
• Excellent organizational, ability to prioritize, excellent project management skills, solid financial acumen
• Solid understanding of Search Engine Marketing, SEO, and Digital Marketing
• Solid understanding of Amazon E-commerce platform and algorithms
• Understanding of Adobe Creative Suite, Google Suite, MS Office, Amazon Seller Central, Gantt Charts, Project Management Software
• Knowledge of FDA Compliance in packaging is a plus

• Strategic plan development
• Manage and develop P&L and driving market growth
• Maintain a company's public image through implementation of marketing initiatives
• Communicate with internal stakeholders such as C-level executives and marketing personnel
• Own the ideation to launch phases of new products, around both near-term priorities and long-term strategies
• Strong focus on profitability and brand growth
• Self-starter who brings ideas and innovation to the table - think "outside the box!"

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