Corporate Digital Marketing Director - Automotive - Napleton Auto Group National Dealership

The Digital Marketing Director is responsible for developing and implementing strategies that promote our dealership's products. You will manage various channels like social media networks, Google Ads (SEM), website content, SEO and email marketing to deliver a persuasive and cohesive marketing message to our targeted audiences.

About Us: Napleton Automotive Group is a midwest based dealership group consisting of 7 current locations with future growth. Our philosophy is that our people are our greatest asset and instituting a fun and hard working culture to achieve our mission of sales and complete customer satisfaction is our top priority. You will be joining a winning team with Napleton. 

Digital Marketing Manager Compensation and Benefits:

• Competitive Pay
• Flexible Working Hours
• Health Insurance
• PTO & Sick Leave
• 401(K)

Digital Marketing Director Responsibilities:

• Work closely with dealership leaders (Owner, General Manager, General Sales Manager, etc.) to establish marketing goals and ensure profitability of products and/or services
• Develop and execute marketing plan and program, both short and long term, to ensure the profit growth and expansion of dealership products and/or services
• Plan and oversee the organization’s advertising and promotion activities, focusing on website content, SEM, SEO, social media promotions, and more
• Communicate with outside advertising agencies about ongoing campaigns
• Manage marketing budgets and ultimately control SEM bidding and retargeting campaigns to achieve the highest ROI
• Creation and upkeep of online assets and google analytics to ensure each team has what they need
• Work with management teams to develop email templates, drip programs, and provide sales with the tools they need to move leads down the funnel
• Manage ROI-driven reporting by putting systems in place to monitor performance, show how digital marketing affects the bottom line, and align goals with monthly sales goals and objectives

Digital Marketing Manager Requirements:

• College degree or higher education
• 3+ years of marketing digital marketing work experience, preferable in the Automotive Industry
• Dealership experience is a plus
• Strong verbal and written communication skills
• Time management, prioritization skills, and the ability to multitask
• Self-motivated and goal-oriented attitude