Copywriter - Meta

Summary:

Creative X is a global agency that drives the creative vision for our brands and how they are perceived in the world. We develop the vision for next-generation creative advertising, consumer brand content and experiences for Meta, Facebook, Instagram, WhatsApp and our hardware products.Our vision is fearless creativity that shapes the future of connection. With some of the industry’s best talent on our team, we create beautiful work that has a purpose. And with an audience of almost five billion across some of the world’s biggest brands, we create brave ideas that demonstrate the full creative potential of our platforms, including industry leading, envy-inducing creative experiences that push the boundaries of traditional advertising.We believe in attracting and nurturing world class talent with a focus on diversity, community and career development. We have developed best-in-class collaboration models with agencies and our cross-company creative network to ensure a consistent and strong creative narrative for work that reaches an audience across the globe due to the scale of our products.We’re looking for a creative problem solver who is passionate about telling stories and crafting work that makes the technical feel human and authentic. You're a conceptual thinker who can bring your ideas to life in new and inspiring ways. You must be comfortable working across all mediums. You have a strong point of view on concept and story on behalf of brands. You have a high level of craft in all facets of your copywriting, from in-product to short and long-form scripts. When you decide to make something, you see your vision through from concept to launch.

Required Skills:

Copywriter Responsibilities:

1. Concept and create big ideas for all mediums, including mobile, social, product, film, interactive, content, activations, OOH, print, events, experiential, events, etc.

2. Understand how copywriting and conceptual ideas can be used to tell a story on behalf of a brand and within a product

3. Communicate complicated technology topics in clear, concise ways to a non-technical audience

4. Present ideas in a clear and focused way that builds consensus within the team

5. Work collaboratively within a cross-functional team environment with art directors, designers, engineers, strategists and product managers

6. Work autonomously, with little direction

7. Create original, breakthrough work

8. Translate complex strategic approaches into easily accessible creative concepts

Minimum Qualifications:

Minimum Qualifications:

9. 8+ years experience in agency/in-house concepting and copywriting for global brands

10. Experience crafting copy that breathes humanity into technology in a way that is understood by audiences

11. History of self-initiated projects

12. An interest in product storytelling and project strategy

Preferred Qualifications:

Preferred Qualifications:

13. 10+ years experience in agency/in-house concepting and copywriting for global brands

14. Experience working on global campaigns

15. Award-winning work

16. Experience in pursuing emerging technologies

17. Future-first mindset, and experience creating in new platforms. This may include, but is not limited to: augmented, virtual or mixed reality, gaming, Web3, AI, NFTs, avatars, etc

Public Compensation:

$121,000/year to $173,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.