Lead Copywriter - Cvent

Overview:

The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship – a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to take action, embrace risk, and make decisions as if they had founded the company themselves. At Cvent, we value the diverse perspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds on shared connections. 

As a copywriter at Cvent, you will improve the effectiveness and impact of our demand generation programs that target hospitality professionals.  You will write engaging copy for a variety of projects across multiple media, working closely with other members of the demand generation team to brainstorm ideas, create concepts, and develop messaging. You’ll use other team members’ research as well as your own to understand the industry and how Cvent’s products help to address customers’ pain points. The right candidate will have a clear understanding of B2B marketing, with a strong background in understanding brand voice, target personas, and stages of the marketing funnel. You will have experience interpreting creative direction and technical information and turning it into persuasive copy concepts. 

In this role, our ideal copywriter is passionate not only about helping to develop creative and effective marketing campaigns that enable us to penetrate accounts and develop deeper relationships, but also delivering programs that materially impact the bottom line. The most successful applicants will be the ones that can effectively collaborate with many different teams, enjoy complex problem solving, are results-driven, and have a strong verbal and written command of the English language.  

In This Role, You Will::

• Think strategically while developing ideas and concepts for creative projects and campaigns.
• Work closely with the other members of the demand generation team to participate in all stages of the creative process, from brainstorming to conceptual development.
• Continually raise the bar on creativity to produce fresh copy that connects with hospitality professionals and drives action in a variety of formats, including website landing pages, emails, ensuring that headlines, subject lines and preview text are particularly clever, engaging, and drive action.
• Weave campaign concepts and taglines seamlessly within promotional copy.
• Comfortably vary voice, style and other characteristics demanded by the content’s funnel stage or target audience level
• Stay updated and apply Cvent and business unit brand voice for consistency in messaging.
• Interpret creative briefs to develop and produce desired copy.
• Ensure written materials are clear, concise and persuasive to help bring the program strategy to life.
• Edit and proofread content on digital ads, website pages, blog posts, and other media for consistency of brand voice and messaging.
• Present copy concepts to teams; revise copy based on feedback/direction.
• Stay on top of trends through business/industry monitoring and training.
• Manage time and establish priorities while maintaining flexibility to respond to changing demands.

Here's What You Need::

• Proven success producing copy for digital media marketing and/or advertising campaigns.
• Bachelor’s degree in English, communications, advertising, marketing, or another related field.
• Strong verbal and written command of the English language.
• Excellent communication and problem-solving skills.
• Demonstrated experience writing copy for various media types and channels particularly email and digital.
• Creativity, adaptability, and the ability to work collaboratively with a team.
• Proficiency with common office software.

Physical Demands
We are not able to offer sponsorship for this position. 

LinkedIn Remote Type:#LI-HybridIndeed Remote Type:WFH Flexible