Copywriter - Saf-Gard Safety Shoe Co

The Senior Copywriter reports to the Director of Brand Marketing while working across multiple verticals within the marketing team. This position is critical to Saf-Gard/SR Max's ability to distinguish itself through our brand and creative product.

Requirements: Bachelor's degree in journalism, English, communications, or related discipline; 5+ years' experience of copywriting or related communications experience.

At Saf-Gard/SR Max, an effective Senior Copywriter is expected to:

• be passionate about writing and the impact your words can have on the perception of our brand and products
• become knowledgeable about our industry, products/services, branding, and marketing goals
• have experience developing a brand voice and consistently carrying that voice through a variety of mediums
• be an articulate, compelling and persuasive writer with the ability to concept and write for large-scale branding projects to detailed product copy and everything in between
• partner and effectively communicate with a range of personalities and work styles, within our department and throughout the company
• play an active role in mentoring junior copywriters and graphic designers
• have a point of view, challenge yourself and respectfully challenge status quo
• manage multiple projects and deadlines efficiently and responsibly, while maintaining a level of flexibility to quickly respond to changing priorities
• maintain effective organizational skills with strong attention to detail
• work with the marketing team to ensure ideas are executed to our highest standards and are on strategy
• possess good leadership, people and project management skills

Key Responsibilities:

• Proactive development of creative concepts to ensure delivery of results-oriented work across multiple mediums
• Interpreting creative/project briefs to develop on-brand, on-strategy creative solutions to business problems
• Developing consistent messaging across all platforms including traditional advertising, digital advertising, social media, e-commerce and public relations, resulting in integrated creative campaigns
• Mentorship of the creative team, leveraging your copy, content and strategic skills to drive creative solutions and overall growth
• Researching and understanding our competitors, our brands, brand goals, products and customers
• Proficiency in directing the vision for creative production, including video content
• Presenting copy concepts and final deliverables to internal stakeholders
• Meeting assigned deadlines and, if necessary, communicating with team members to shift timelines
• Continually developing and refining your knowledge and abilities to perform at the highest level
• Seeking and sharing examples of creative excellence with the team