Copywriter, Fashion Marketing - CaaStle
New York City, NY
About the Job
About the Role:
CaaStle is adding a marketing and social media copywriter to join our creative team and craft copy for a wide variety of fashion rental subscription programs for brands, creators, and digital communities, including: Express, Vince, Maje, ModLux.Rent, Gwynnie Bee and more! Reporting to the Creative Director, you will write copy for projects that range from customer acquisition campaigns, to editorial emails, to site copy, to SEO and social. Our client list is always growing, and we work fast! Being a self-motivated creative with the ability to manage many projects—and flex between brand voices—is crucial.
What You'll Do:
- Write persuasive marketing copy for campaigns across multiple brands and channels (including email, paid and organic social, websites, banners, and SEO)
- Write technical product copy for our rental sites
- Write for all social channels, including Instagram Stories, Reels, and TikTok
- Develop on-brand editorial and educational copy, flexing between multiple tones and voices
- Craft community engagement responses on social and customer service copy for social media
- Collaborate with designers to ensure assets meet marketing objectives
- Proof and edit all work and ensure projects are free from errors
We'd Love for You to Have:
- Three or more years of copywriting experience, specifically in the areas of fashion or lifestyle marketing and social media
- Bachelor's degree in English, Journalism, Creative Writing, Advertising, or related discipline
- Exhibit a strong understanding of direct marketing principles as demonstrated through a wide-ranging portfolio, with an emphasis on email, ad campaigns, and paid/organic social media. Please provide a link to your website or a PDF showcasing 15+ examples of relevant work.
- A demonstrated understanding of writing and creating content for Instagram, Reels, and TikTok
- Demonstrated experience writing for fashion or beauty brands
- Experience with SEO/SEM best practices
- Strong copy editing and proofreading skills
- Capacity to quickly react to changing priorities, timelines, and direction
- Ability to respond to feedback and synthesize information from multiple sources, translating it into creative solutions
- Ability to decipher and mirror multiple brand voices
- Team player who can partner across teams and accept different points of view and feedback
- Attuned to the fashion industry and aware of current trends in retail and popular culture
Pay Range:
$70,000 - $80,000. Individual pay is determined by several factors, including job-related skills, experience, and relevant education or training.
What We Offer:
- Great compensation package with company stock options
- Pretax medical, dental, and vision Care
- Health Care Flexible Spending Accounts
- Prescription Drug Coverage
- Company-provided Life Insurance
- Short-Term and Long-Term Disability coverage with optional "buy up" plan
- 401(k) Savings Plan
- Flexible Vacation and Paid Holidays
- Employee Assistance Program
- Paid Family Leave
#LI-Hybrid
At CaaStle, we pioneered the clothing rental model and are now powering it for everyday apparel and accessories. Our workplace consists of an inspiring community of people from unique and diverse backgrounds, and our culture is built upon a foundation of respect and camaraderie. Join us in changing the face of fashion.
Caastle is committed to equality of opportunity in employment. It has been and will continue to be the policy of Caastle to provide full and equal employment opportunities to all employees and candidates for employment without regard to race, color, religion, national or ethnic origin, veteran status, age, sexual orientation, gender identity, or physical or mental disability. This policy applies to all terms, conditions and privileges of employment, such as those pertaining to training, transfer, promotion, compensation and recreational programs.
All employees must maintain appropriate handling of company confidential information(CCI) and personally identifiable information (PII), and comply with the CaaStle information security policy.