Copywriter - Burson North America

Copywriter

The Role

We are looking for a Copywriter. A hands-on Creative Writer who will bring conceptual thinking, big ideas and crafted copywriting to our campaigns. The ideal candidate is a Creative Writer who can deliver visionary concepts that engage across channels, including paid advertising, earned media, social, film and digital. They will be a conceptual thinker and problem solver, with the agility to collaborate across creative teams.  They’ll also be someone with great copywriting skills, who can sell in an idea with a winning manifesto, create a strong narrative with a script and grab attention with campaign headline.

Burson Creative:

To develop creative communications campaigns for our clients across the earned, owned, paid and shared spaces, we turn to creative and design expertise to come up with original concepts that will break through the noise.

The Creative team works across the entire Burson client roster to ideate, develop and produce earned campaigns. Our work connects consumers and brands by creating campaigns and content that dig deeper and imagine more. We’ve gathered an intentionally disparate collection of designers, writers, producers, and other creators to give us the expertise to credibly deliver content and programming that can live across any and all platforms. And to that end, we look for people who love what they do and can roll up their sleeves to push our creative even further!

Click here to see and learn more about our award-winning Creative team: https://www.bursonglobal.com/locations/us/creative-careers-at-bcw-north-america

Responsibilities:

• Ideate creative from a project brief
• Write and edit client work across any and all platforms.
• Work with an art director to deliver creative-forward content as well as breakthrough brand campaign development
• Think strategically, conceptualize creative and see campaign concepts all the way
• Create compelling branded content with an ability to add value from idea writing
• Researching; mining for nuggets of inspiration that will help you form ideas
• Brainstorming; on your own and as part of a team
• Collaborating; shaping your ideas and bringing them to life in real-time with the help of creative directors, art directors, and designers – you’ll be working with a range of teams for multiple clients
• Writing; concepts, treatments, tactics, deck copy, maybe even the odd manifesto
• Reviewing; intelligently and energetically presenting your work to colleagues and clients and being receptive to collaboration and feedback
• Presenting; pitch and sell campaigns, activations, and ideas to internal teams and clients, developing the trust of all audiences.
• Learning; constantly improving your craft, sharpening your storytelling skills, and maturing as a creative.

Qualifications (Experience that contributes to your success):

• 2-4 years of experience writing and editing copy across various mediums
• Understanding of popular social networks – design, functionality, users, and brands that are doing it right
• Experience working with designers, strategists and producers to deliver content in all forms across any and all platforms
• Strong conceptual and brainstorming skills
• Exceptional communication skills within the agency team
• Very high attention to detail
• Excellent verbal, written, and presentation skills
• Portfolio; examples of your own writing for a variety of mediums that is clear, coherent, and compelling – ideally, these are examples of your own writing that bring to life ideas that you have created – you’ll score bonus points if these aren’t all traditional ‘ads’
• Curiosity; socially aware and up to date on current events and affairs. You’re always interested to find what is breaking in culture before it breaks in culture
• Humility; you support other people’s ideas like they were your own. You take direction with grace, and the next step with confidence.
• Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups.

Perks of working at Burson:

• Paid time off for vacation, sick and personal days, as well as Summer Fridays and a Flexible Holiday Policy with 9 paid holidays annually. We also offer paid time off for voting, jury duty, bereavement and school leave. In addition, our offices are closed for Winter Break between Christmas Eve and New Year’s Day.
• 12 weeks paid Parental Leave
• Wellness benefits including healthcare, vision, dental and pet insurance
• 401K Savings and Investment Plans
• Commuter benefits using pre-tax dollars per month to pay for eligible commuting & parking expenses
• Career growth opportunities through continued education, training & development courses, and BCW’s Career Pathing program.
• Employee Resource Groups that provide our employees the platform to network, build key leadership skills, gain greater visibility and access to senior leadership, have an impact at BCW and the outside community and accelerate their careers.
• More information on benefits can be found Here.

About Burson:

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson operates under WPP (NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.

At Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work.

As an Equal Opportunity Employer, Burson does not discriminate against applicants or employees because of their race, creed, color, age, religion, sex, disability, sexual orientation, gender, gender identity or expression, marital status, military status, national origin, or ancestry.

For more information, visit www.bursonglobal.com.

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