Coordinator of Enrollment and Marketing - Etoile Academy Charter School

Coordinator of Enrollment and Marketing

The Coordinator of Enrollment and Marketing plays a pivotal role in ensuring that Etoile Academy is fully enrolled and oversees the annual student enrollment cycle that starts with the application opening in November and ends with 100% enrollment on the first day of school. They will work primarily with the COO and Campus Leaders to ensure the effective management of all enrollment milestones: season pre-launch, application launch, lottery, orientation, registration and the first day of school.

The Coordinator of Enrollment and Marketing will report directly to the COO and will oversee a team of two (2) student recruiters. They will train and develop student recruiters and hold them accountable for weekly and monthly metrics. 

Accountabilities 

Ensure 100% Enrollment on the 10th Day of School   

• Execute student recruitment strategies that target families with school-aged children within a 5-mile radius of the assigned campus.
• Execute a clear marketing plan including organic social media posts, social media advertising, and other marketing strategies.
• Attend community events and informational fairs to inform families and promote brand awareness of Etoile Academy Charter School.
• Execute off-site presentations to daycares, housing authorities, community centers, youth groups, parent networking event, and other community organizations 
• Participate in neighborhood walks and door-to-door presentations in neighborhoods near Etoile Academy Charter School.
• Participate in tabling events at Conventions, Festivals, Parent Networking events, Retail Establishments or stop and talk
• Organize and conduct cold calling and text message campaigns
• Collaborate across campuses on recruitment events
• Assist parents in completing a paper or online application.
• Host bi-weekly campus open houses
• Monitor quality of applications submitted and resolves issues in a timely manner
• Maintain and cultivate a solid wait list after lottery by providing communication and sustained recruitment efforts
• Any and all other duties as assigned by the Student Recruitment and Enrollment Managers  

100% of Enrollment Milestones Completed On-Time and To Goal

• Manage the re-registration process by distributing communications and following up with families until 100% of families have responded. 
• Post-Lottery follow up with recruited and blindly selected families to offer their spot and secure their acceptance until achieving 100% acceptance.
• Oversee orientation planning which includes logistics, production, content coordination, and attendance management to achieve 100% attendance. 
• Manage registration process by distributing communications, following up with families, and supporting the collection and input of registration documents until 100% registration is complete.
• Develop a recapture campaign to approach families that had withdrawn throughout the school year to meet goal of 90% New Student Persistence
• Assist current Etoile Academy families that are relocating in their enrollment process to another Etoile Academy campus
• Monitor progress towards goals and make meaningful and timely adjustments in order to meet recruitment benchmarks

100% of New Families attend a New family onboarding event    

• Ensure all new families are effectively on-boarded from the time they apply with ongoing communications and invitation to tours and/or open houses. 
• Monitor parent participation throughout the recruiting year
• Collaborate with other campus staff on recruitment and engagement events to greet and nurture relationships with new families.
• Coordinate Info Sessions and Open Houses to on-board new families.
• Develop plans with Director of Operations and Campus Leaders to ensure all new families attend a new family onboarding event by the 10th day from school starts

90% New Student Persistence   

• Learn the intricacies of the Etoile Academy  model to ensure all families know about Etoile's program
• Develop long-lasting relationships with families
• Attend in-classroom program observations
• Lead the work of ensuring 100% of new students and families receive high quality on-boarding
• Lead the planning execution of specific new student interactions to help students get acclimated to the campus culture and expectations in a way that is inviting and engaging
• Lead the planning and execution of specific new parent events to welcome the new parents to the campus and helps them integrate and get acclimated to the campus culture and expectations 
• Develop a recapture campaign to approach families that had withdrawn throughout the school year to meet goal of 90% New Student Persistence
• Organize and conduct campus persistence event

Establish and Maintain School-Benefitting Partnerships    

• Assess community assets within a 5-mile radius of the campus and establishes novel community partnerships with these for the recruitment benefit of the campus 
• Maintain a positive working relationship with community partners to sustain and expand upon new partnerships
• Maintain a current list of partnerships and contact information available to campus, COO, and Director of Operations 

We look for team members that embody our REACH values. This includes the characteristics below. 

• Believes and is committed to our mission and being an agent of change: that all students are capable of getting to and through college   
• Has demonstrated effective outcomes and results, and wants to be held accountable for them  
• Has a propensity for action, willing to make mistakes by doing in order to learn and improve quickly  
• Works with urgency and purpose to drive student outcomes  
• Thrives in an entrepreneurial, high-growth environment; is comfortable with ambiguity and change  
• Seeks and responds well to feedback, which is shared often and freely across all levels of the organization  
• Works through silos and forges strong relationships in order to achieve outcomes  
• We believe in education as a profession and hold ourselves to high level of conduct, professionalism and behaviors as models for our colleagues and students.  

Qualifications

• A minimum of two years of professional experience in high-performing urban schools with specific experience in marketing and/or student recruiting. 
• Expertise in marketing, recruiting, and outreach. 
• Experience as a teacher or school-based role preferred. 
• Ability to multi-task and work within an ambiguous, fast-moving, start-up environment, while driving toward clarity and solutions.
• Excellent written and oral communication skills.
• Bilingual (Spanish and English) required. 

Étoile Academy does not discriminate on the basis of race, color, national origin, age, sex or disability, in admission or access to, or treatment of employment in its programs and activities. Any person having inquiries concerning the organization's compliance with the regulations implementing Title VI of Civil Rights Act of 1964 (Title VI), Section 504 of the Rehabilitation Act of 1973 (Section 504), or Title II of the Americans with Disabilities Act of 1990 (ADA), may contact HR at 713.265.8657.