Conversion Rate Optimization Specialist - Vagaro

As a Conversion Rate Optimization Specialist at Vagaro, you'll play a crucial role in improving the performance of our websites and mobile apps. Your primary focus will be on analyzing user behavior, optimizing site design, and enhancing content to increase conversion rates. This position requires a blend of data analysis skills and UI/UX knowledge. The role reports to the Growth Marketing Team and collaborates closely with other team members to optimize conversion rates across our digital platforms.

*Position reports to Pleasanton, CA- Onsite position*

Employee Perks & Benefits:

• 15 days PTO
• 9 company holidays
• Reimbursement program using any of Vagaro services.
• 401k retirement plan with matching
• Healthcare, dental & vision plans for individuals and families
• Life insurance, supplemental programs
• Tuition reimbursement program
• Discounted tickets program
• Doordash Dash Pass
• On-site fitness center
• Work/Life & EAP services

Responsibilities

• Analyze Website and App Data: Dive into website and app traffic data to identify areas for improvement.
• Develop Strategies: Create and implement conversion rate optimization strategies for both web and app platforms.
• A/B Testing: Design and execute A/B and multivariate tests to optimize website and app content, layout, and functionality.
• Collaborate Cross-Functionally: Work closely with product, design, BI and development teams to drive improvements across all digital channels.
• Monitor Performance: Continuously assess the effectiveness of optimization efforts by analyzing performance metrics for both websites and apps.
• Stay Current: Keep up-to-date with industry trends and best practices in conversion rate optimization for both web and mobile platforms.

Qualifications

• Experience: Minimum of 3 years in conversion rate optimization (CRO) for websites and apps.
• Data Analysis: Proficiency in data analysis and interpretation.
• A/B Testing: Strong understanding of A/B testing methodologies.
• UX/UI Knowledge: Familiarity with UX/UI design principles for both web and mobile.
• Analytics Tools: Experience with analytics tools for web and app performance.
• Conversion Funnel: Understanding of conversion funnels across different platforms.
• HTML/CSS: Basic knowledge of HTML and CSS.
• Problem-Solving: Ability to solve complex problems.
• Attention to Detail: Meticulous attention to detail.

If you're a data-driven problem solver with a passion for improving online experiences across websites and apps, this role might be a perfect fit for you!

About the Company:
Vagaro, Inc. develops an all-in-one business management platform and a powerful online marketplace for the salon, spa, and fitness industries. More than 80,000+ businesses in the United States, Canada, UK, and Australia use Vagaro's cloud-based software to manage all aspects of their operations. Consumers choose Vagaro to search for and book services in their community at their convenience. Vagaro is easy-to-use and works on any device. Learn more by visiting https://www.vagaro.com/pro.

Equal Opportunity Employer:

Vagaro takes pride in being an Equal Employment Opportunity and affirmative action employer. We foster an inclusive environment where individuals are evaluated without discrimination based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other characteristics protected by law.  

Privacy Policy:

Privacy Notice for Employee and Applicant Data 

Your Privacy Matters! 

At Vagaro, we are committed to protecting the privacy and security of your personal information. Before you proceed with your application, we encourage you to review our Employee and Applicant Privacy Notice. 

By submitting your application, you acknowledge that you have read and understood our Privacy Notice. This document outlines how we collect, use, disclose, and protect your personal information during the recruitment and employment process. 

 Privacy Notice: https://www.vagaro.com/pro/vagaro-employee-and-applicant-privacy-notice