Conversion Rate Optimization Manager - QuinStreet

Foster City, CA

About the Job

Powering Performance Marketplaces in Digital Media

QuinStreet is a pioneer in powering decentralized online marketplaces that match searchers and "research and compare" consumers with brands. We run these virtual- and private-label marketplaces in one of the nation's largest media networks.

Our industry leading segmentation and AI-driven matching technologies help consumers find better solutions and brands faster. They allow brands to target and reach in-market customer prospects with pinpoint segment-by-segment accuracy, and to pay only for performance results.

Our campaign-results-driven matching decision engines and optimization algorithms are built from over 20 years and billions of dollars of online media experience.

We believe in:

The direct measurability of digital media.
Performance marketing. (We pioneered it.)
The advantages of technology.

We bring all this together to deliver truly great results for consumers and brands in the world's biggest channel.

Job Category

We are looking for an exceptionally intelligent, talented, and data-driven professional to join our team as a Conversion Rate Optimization Manager. He/she will continuously work on enhancing and creating digital products on our websites and products we support, focusing on optimizations that can increase revenue and user conversion. He/she will be working on landing pages, lead gen forms and search-and-compare products for different media channels.

Responsibilities

Responsible for building the web product roadmap and strategy (widgets, lead gen forms and search-and-compare experiences) for external partners alongside account managers, media partners and analytics team.
Managing the digital product roadmap and pipeline, overseeing the creation and launch of new products to improve performance, efficiency & scalability of our digital portfolio
Working autonomously with a cross-functional team of developers, site managers, and designers to deliver new products and user flows to improve user engagement and monetization across our network of websites
Identifying high-growth/high-revenue opportunities and take the lead on executing them, A/B testing, measuring them and optimizing their performance across the portfolio
Build reports and dashboards for internal and external stakeholders involved in projects.
Communicate results and plan next steps to keep improving site performance and measure the ROI on our efforts.
Interacting with cross-functional teams (client managers, engineers, creative, data analysts) and become a resource for other business managers

Requirements

BA/BS required in Business, Economics, Marketing or related
3+ years of experience in product management
Ability to adapt to different scopes of projects, not limited to only UX projects but also projects surrounding improving product scalability, establishing standard operating procedures (SOP) and launching new technologies.
Capability to prioritize projects with independency, while juggling with several parallel work streams
Excellent analytical skills combined with the ability to translate findings into strategic implications. Strong excel & data analysis skills and a willingness to "get your hands dirty" with data
Ability to manage projects and meet tight deadlines across cross-functional groups while keeping all stakeholders involved in a fast-paced environment
Exceptional creativity and ability to "push the envelope" in the pursuit of unrealized opportunities
Initiative, a sense of urgency, and an adaptable "can do" attitude; enthusiasm for challenges and strong work ethic
A/B testing/conversion rate optimization experience is a must have

The expected salary range for this position is $85,000 USD to $105,000 USD annually. This salary range is an estimate, and the actual salary may vary based on the Company's compensation practices. The salary may be adjusted based on applicant's geographic location. The position is also eligible to receive performance bonus or commission and equity in the form of restricted stock units. This position is eligible to participate in the Company's standard employee benefits programs, which currently include health care benefits; (2) retirement benefits; (3) the amount of paid days off (paid sick leave, parental leave, paid time off, or vacation benefits); (4) any other tax-reportable benefits.

#LI-REMOTE

QuinStreet is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, national origin, pregnancy status, sex, age, marital status, disability, sexual orientation, gender identity or any other characteristics protected by law.

Please see QuinStreet's Employee Privacy Notice here.

Source : QuinStreet