Contract Content Writer - RethinkEd - RethinkFirst

About Us

At RethinkEd, we are on a mission to inspire and empower educators, students, families, and districts with solutions that support the entire school community. Through our innovative products, we address some of the biggest challenges in education today – teacher burnout, student mental health, behavioral issues, and the need for effective interventions.

Our comprehensive solutions include the Behavior Suite, Wellness Suite (Mental Health and Social Emotional Wellness), MTSS Suite, Professional Development, and Vizzle (Intervention, Curriculum, and Special Education resources). We are seeking a talented content writer with a passion for education and experience in K-12 and EdTech to help us create engaging and impactful content.

Role Overview

We’re looking for a skilled and experienced product marketing content writer (Contract) with strong cross-functional collaboration and stakeholder management skills. This person will work alongside the marketing team in partnership with sales and product teams to create high-quality, targeted content that resonates with K-12 educators and decision-makers and drives measurable outcomes.

Responsibilities

• Develop engaging, high-quality content for our website, landing pages, blog, social media platforms, and email campaigns as well as case studies, thought leadership articles, video scripts, and additional content as needed.
• Help develop and iterate on RethinkEd’s voice, tone and messaging guidelines.
• Create copy for various marketing materials such as sales collateral, brochures, and presentations, and ensure that the messaging is consistent.
• Collaborate with cross-functional teams such as marketing, product, customer success, design studio, and sales to develop messaging, positioning, content, and emails that align with business objectives.
• Edit and proofread all market-facing content for accuracy, grammar, and spelling, ensuring that all content is both accurate and high quality.
• Manage multiple projects simultaneously while delivering high-quality content within deadlines. 
• Work alongside Web Marketing team to create new SEO content that improves website visibility and organic reach. Revise existing web pages as needed to improve optimization.
• Stay up to date with industry trends in K-12 education and EdTech to produce relevant, research-driven content, incorporating findings into day-to-day work and relaying insights to help shape content strategy.

Qualifications:

• Experience:
  • Proven experience in product marketing and content writing, preferably in the K-12 Education or EdTech sector.
  • Familiarity with topics such as Mental Health, SEL, MTSS, Behavior Management, Professional Development, and Special Education is a must.
  • Track record of collaboration with graphic designers, studio and production teams to develop cohesive, visually dynamic marketing collateral.
• Skills:
  • Exceptional writing, editing, and proofreading skills.
  • Ability to translate complex topics into accessible and engaging content for educators and decision-makers.
  • Strong interpersonal and communication skills, including the ability to give and receive feedback in a positive, constructive manner.
  • Proficiency in SEO principles and digital content creation.
• Technical Skills:
  • Familiarity with content management systems and collaboration tools (e.g., WordPress, Asana) is a plus.
  • Experience with EdTech tools and platforms is an advantage.
• Education:
  • Bachelor’s degree in Education, English, Journalism, Marketing, or a related field.

Preferred Attributes:

• Passion for education and a commitment to supporting teachers, students, and families.
• Strong project management and organizational skills with the ability to multi-task, prioritize and meet tight deadlines.
• Team player with a collaborative mindset and willingness to work with cross-functional teams.

Our commitment to an inclusive workplace 

RethinkFirst is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities. 

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