Content Strategist & Community Manager (New York, NY) - The Marketing Arm

We are currently seeking a Content Strategist with community management experience to add to our growing New York team. The selected candidate will support global corporate communications for one of the largest CPG companies in the world. The ideal candidate will have experience in digital and social marketing communications and have a strong curiosity for the food industry, sustainability, political science, and corporate reputation management. You will be responsible for helping to make the brand’s social presence best-in-class in their competitive space in terms of reputation, growth, engagement, innovation and quality.

Responsibilities:

Content Strategy & Development

• Creation and management of content calendars
• Coordination with copywriter for concepting, copywriting, content planning, etc.
• Rich media asset management
• Create, manage, and optimize content plans for media moments and ad-hoc content needs
• Supports and collaborates with account Sr. Strategist

Community Management

• Daily management of social properties: Facebook, LinkedIn, Twitter, Instagram, Glassdoor, Yammer
• Crisis communications escalation and recommendations – analysis, copywriting, response strategy, monitoring, and reporting
• Monitor and moderate incoming and outgoing social activity on owned channels
• Provide daily customer service and/or escalation as needed and assist in reporting.
• Track platform updates, tools, and new products & services

Paid Media

• Create content plans in collaboration with paid media strategy team
• Optimize content towards campaign objectives and KPIs
• Analyze and provide content learnings post-campaign

Reporting

• Collaborate with insights & analytics team on performance reports, ad-hoc reports, hashtag strategies, social listening conversations, etc.
• Social conversation tracking and top-level mention reports
• Content analysis and learnings

Training & Education

• Creation of how-to guides for client and team as needed
• Draft and provide POVs as needed
• Research and draft case studies as needed
• Go-to expert on client’s “Tone & Voice”

Creative

• Participate in campaign planning brainstorms
• Collaborate with creative team throughout content development
• Provide strategic feedback on creative during planning and development
• Collaborate with account copywriter for daily content needs