Content & Social Media Supervisor - Jackson Marketing Group

Position Summary: The Content & Social Media Supervisor is responsible for leading and managing Jackson's Content & Social Media Department, while also providing social media content development and execution services to Jackson clients. They and their team bring our clients' brands to life on social media platforms through creative content development and tactical social media executions. The Content & Social Media Supervisor develops social media strategies to support the business objectives of our clients and directs the creation of content (visual and written) for social media. They are an expert on social media algorithms and platforms, and knows what content will resonate with followers. They know how to create written and visual content that is engaging but remains authentic to the brands we represent online. In addition to leading a team in this endeavor, the Content & Social Media Supervisor will be hands on for key agency clients, providing oversight and quality control of the team's output and engaging in executional tasks as needed, depending on team bandwidth and workload.

General Purpose: Lead the social media team, provide social media strategies and content, deploy social media plans and tactics, and participate in broader Jackson initiatives.

Essential Functions:

Leadership

• Demonstrates confidence, authority, and level-headed decision-making as Jackson's leadership voice on social media
• Stays abreast of social media trends, and actively communicates and makes application of these trends within Jackson, within our clients' businesses and within new business opportunities
• Manages a team of social media professionals and fosters teamwork, respect and a constructive work environment
• Provides team leadership that rewards productivity, client performance/satisfaction and servant leadership
• Provides a model of project/team leadership (i.e. prepared, pro-active, thorough, accurate, fair, balanced and a willingness to do whatever is required)
• Creates a working environment that encourages and supports a positive mindset about the work as well as the clients and Jackson staff-members involved
• Ensures direct reports are following all procedures: financial, workflow/process, operational and client-related

Social Media Content & Strategy

• Develops and executes social media plans, and ensures the team follows approved plan
• Develops strategies for and manages all project work that supports and ties to annual social media plans, along with overall brand positioning and key messaging
• Develops content to support social media executions, including written copy and visual imagery
• Minor editing/formatting of visual imagery and video content for social media
• Provides direction/shot lists to Creative Team, as needed, for large-scale creative content development (long form video, highly skilled graphic design work)
• Deploys content on social platforms, either natively or utilizing 3rd party tools
• Social media monitoring/listening
• Engagement with social media followers
• Creates and interprets analytics to support social media and content recommendations
• Oversees project management and day-to-day activities for all social media clients
• Engages clients for input and approval at key stages of plans, content calendars, copy, layouts, etc.

Knowledge of Clients, Their Business and Industry

• Develops knowledge and actively seeks current information about clients' organizations, products, services, markets, consumers, industry trends and distribution networks
• Understands and effectively communications the clients' brand tone and personality through written and visual social media content and deployments
• Develops broad expertise and knowledge of our clients' industries

Fiduciary Responsibilities

• Assumes and manages fiscal responsibility for client social media budgets
• Monitors social media job costs and grows overall profitability
• Works with Account Team to manage billing, forecasting and cancelled costs for social media clients
• Enters daily record of billable time in accounting software
• Assures that estimates are completed for all social media jobs

Knowledge/Skills/Abilities

Required:

• Bachelor's degree required, preferably in Marketing, Communications, Journalism, or other related field
• 5 to 7 years of social media strategy and social media management experience, preferably in an agency environment
• Experience developing content for B2B and B2C audiences
• Experience managing social media for national or regional brands
• Knowledge and technical proficiency of social media platforms and capabilities
• Ability to capture and develop content via photography and videography
• Experience with social media metrics tracking and reporting
• Keen attention to detail, particularly when working with numbers, metrics, and analytics
• Strong writing skills
• Basic graphic design skills (specific to social media executions)
• Basic video editing skills (specific to social media executions)
• Ability to work efficiently under stress
• Willingness to be on-call outside of normal business hours as social media needs warrant
• Excellent, pro-active interpersonal and communication skills (written and verbal)
• Strong time management, organizational and critical thinking skills
• Ability to problem solve and think critically - using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
• Able to follow direction and work with minimal supervision
• Ability to read and comprehend instruction and correspondence
• Ability to effectively present information in one-on-one and small group situations to clients and other associates of the organization
• Basic computer skills, including proficiency in MS Outlook, Word, Excel, and PowerPoint
• Proactive, resourceful, quick learner, multitasker, strong team player with a strong work ethic
• Commitment to Jackson company values: uncommon creativity, uncommon collaboration, and the golden rule

Preferred:

• 2-4 Years management experience
• 5+ years agency experience
• Experience with Sprout Social, Meltwater and Klear social media tools
• Experience with national or large regional brands
• Motorsports, automotive and outdoor lifestyle industry experience

Travel:

• Occasional, 10 - 25%

Reporting to this Position:

• Social Media Strategist
• Content Manager